TalkingHead
Well-Known Member
They are still trying to innovate. The only problem is, they are doing it potentially poorly and making some big decisions. In a real way, moving away from attractions and toward Interactive Games and NextGen *is* a Blue Ocean thing... but it remains to be seen if this is daring-but-justified, or daring-and-stupid. The first would mean they are visionary, the latter would mean they made a billion dollar mistake.
When was the last time you saw a WDW commercial that featured any of the walk-around interactive game experiences, NextGen, FP...really anything that would fall into the category of this new blue ocean?
Why would that be?
Maybe because those aren't the things that get people into the parks. You can game at home. You can't ride Thunder Mountain from the comfort of your sofa. You can't experience the Stretch Rooms from your house.
Attractions move numbers. Interactive gaming experiences are good fodder for Disney Parks Blog posts.