I was obviously a bit sleepy this morning and put this in the wrong thread. Moving it here...
So Blue Ocean. A hare-brained business scheme that I'm just now learning about, on account of I don't spend a lot of time on business theory. (For fear of having to decorate the house with posters of soaring eagles or jet fighters with some inspiring caption like "Teamwork" or "Excellence" or some such nonsense.)
Anyway...I don't like it.
We have been talking about it here for a while without actually using that terminology, and giving it a name doesn't make it any better.
Corporate Disney has made the decision to treat WDW as a real estate venture that just happens to incorporate theme parks as weenies to pull folks in, and hopefully get them hooked on "Magic". An addiction that, as we all know, you never really recover from...you just take it one day at a time.
As we've been saying for seemingly forever, Disney seems to have backed out of the attractions race. Allowing innovation to be replaced by profit maximization via marketing, discount schemes and high-tech systems aimed at keeping guests on property and electronically emptying their wallets. I am not a fan.
I want the old Disney back. One that aimed higher, that wanted to offer people the most amazing experiences available anywhere, and that actually strived to do everything better than anyone else. They don't do that now. Now we are in an era of "good enough." Are guests still packing the parks? Then they feel they are doing good enough. Are hotels mostly full? Good enough. Are they still the most-visited parks? Yeah? Good enough.
Uh-oh...are guests starting to cast longing glances at amazing things going on up I-4 a ways? No problem. Let's electronically tie them to our property and make it a pain in the to leave. That'll keep them here. Good enough.
And for those of us who say it isn't good enough...we're left on the margins. Tilting at windmills. Considered by many in the company as malcontents who they are better off without. They really don't care if we stop coming, since there is a seemingly endless supply of "first timers" and "foamers" lining up to pay for free dining and to ride a $100 C-ticket past platic fish on sticks. Saddens me to no end.
But, I do feel that all is not lost. There is always hope that some new blood can be infused into the system. That someone who realizes and understands that the old ways were the better ways. That guest satisfaction can't be reflected in spreadsheets, and magic can't be seen in powerpoints. That loyalty is earned, not gained through entrapment. That theme parks are living, breathing creature that must evolve and be kept fresh lest they wither and die.
Those people are out there. And they don't give a damn about any ridiculous business theory like BOS, and they sure as hell don't want any soaring eagles on their wall. I'm waiting for those people. Sadly, I fear the ones that are already in the company are in danger of being escorted out of the building, being told they are no longer needed.
End of babbling, barely coherent, Sunday morning rant.