Either that, or use the same thinking behind free dining and apply it to the nightly resort rates. Apparently, the thinking behind free dining is that if you offer such a great deal, it will entice people to come down, they will have that many more people booking rooms, buying tickets and spending money while there, that it offsets the cost of the free food, resulting in more money for Disney.
Apparently, that economic theory has worked, or else they would have stopped after the first time they offered it. Yet, they seem to be offering it year after year, so I guess they were right...offering free dining results in more business.
Therefore, if they want to bring more money into the coffers, why don't they lower the prices on their resort hotels? Using the same thinking behind free dining, they could knock off 40 or 50 bucks a night on their rooms, more people would now feel like they have the money to visit, the resort hotels would be more full and more money would be coming in for the company.