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Are you 23?
- Thread starter DisneyRoxMySox
- Start date
Mr.EPCOT
Active Member
I've always been interested in trying a subscription, it's just one of those things that I've never gotten around to. I don't visit Laughing Place as often as I used to, so it's been kind of out-of-sight, out-of-mind.
prberk
Well-Known Member
Sounds like this whole thing could have been a success (and certainly prevented all this animosity) if they had priced it around $40 or so.
I still think that the Magic Kingdom Club was brilliant, and should never have been replaced with the Disney Club or any other of these things dreamed up by the MBAs who just don't get the value of returns on customer loyalty. The MK Club was free to members, who got it as a benefit at work for major employers (especially in the East Coast). They got 10% off most hotel stays and some merchandise, and a smaller discount off tickets.
But the main benefit to the company was the constant advertising that was done on company bulletin boards and corporate communications throughout the year.
A classic marketing tool that managed to infiltrate most of the Eastern half of the country... and create both new AND loyal customers all at the same time.
When will they learn to do that again?
I still think that the Magic Kingdom Club was brilliant, and should never have been replaced with the Disney Club or any other of these things dreamed up by the MBAs who just don't get the value of returns on customer loyalty. The MK Club was free to members, who got it as a benefit at work for major employers (especially in the East Coast). They got 10% off most hotel stays and some merchandise, and a smaller discount off tickets.
But the main benefit to the company was the constant advertising that was done on company bulletin boards and corporate communications throughout the year.
A classic marketing tool that managed to infiltrate most of the Eastern half of the country... and create both new AND loyal customers all at the same time.
When will they learn to do that again?
EPCOT Explorer
New Member
WDW1974
Well-Known Member
You should check the thing out.
It blows away D23 in content ... the kind of stories and art that fanbois drool over.
I have my 'issues' with the publisher because he does consult for Disney, so that blurs the line of 'independent' ... but the content can't be beat.
I'm really shocked that so many here are clueless about them.
~March 23rd~
prberk
Well-Known Member
No, I don't mind. But in the meantime, can you explain D64 completely here? I know that it is a reaction to D23, but I have missed the number "64" explaination -- I want to understand your goals a little more completely, to decide if I am "64"!
You can also PM me if that would be preferable for you.
As for the topic at hand, I am all for loyalty clubs, as long as the company understands how to make them mutually beneficial. And Disney used to be the company that others studied as the Gold standard of Goodwill that translated to customers.
Paul
You can also PM me if that would be preferable for you.
As for the topic at hand, I am all for loyalty clubs, as long as the company understands how to make them mutually beneficial. And Disney used to be the company that others studied as the Gold standard of Goodwill that translated to customers.
Paul
Kamikaze
Well-Known Member
See my sig for an explanation of the number.
maggiegrace1
Well-Known Member
:ROFLOL::ROFLOL::ROFLOL::ROFLOL::ROFLOL::ROFLOL:
That just made me PMP..:lol:
EPCOT Explorer
New Member
Sure!
D64 is kind of the opposite if D23. It's a gathering of fans that are critical of the D23 stigma that "you have to pay to be a fan" and that it seems as if D23 is getting one to buy paying membership into what I like to call a "esoteric Disney online mall". D64 actually wants D23 to do very well. We want them to succeed, We want them to better the program and make it worth the 75$ fee. We like the concept of "The Fan Club", but we are against such a steep admittance fee for a club that offers so little.
64= Year that WDW Property was bought. Also 1964 World's Fair in which many Disney attractions were featured.
Hope that helps!:wave: (also, click my sig)
Kamikaze
Well-Known Member
Sure!
D64 is kind of the opposite if D23. It's a gathering of fans that are critical of the D23 stigma that "you have to pay to be a fan" and that it seems as if D23 is getting one to buy paying membership into what I like to call a "esoteric Disney online mall". D64 actually wants D23 to do very well. We want them to succeed, We want them to better the program and make it worth the 75$ fee. We like the concept of "The Fan Club", but we are against such a steep admittance fee for a club that offers so little.
64= Year that WDW Property was bought. Also 1964 World's Fair in which many Disney attractions were featured.
Hope that helps!:wave: (also, click my sig)
5 whole acres were bought in 1964.
I'd have much more respect for you if you admitted the 64 was just an example of dyscalculia instead of trying to figure out a way to make it work. Plus, if you go back in this thread, clearly the D64 number was just an attempt to double D23 and prove your 'club' was better than it.
Also, $75 isn't steep. Sorry. $6.25 a month doesn't make or break anyone. If you think it would, then you shouldn't be considering it at any price.
Thirdly, explain how you can 'be a fan' of Disney without spending money. You get into the parks for free? Free drinks? Free movie passes? Free merchandise? Free hotel rooms? Of course not. Even if you make the argument that you are 'being a fan' of Disney by being on this site, you paid for a membership to this site, you pay for internet to access this site, and Steve pays (huge) fees to host the site. You are also helping to pay those fees in the form of viewing the ads that are displayed.
EPCOT Explorer
New Member
All it takes is one little spark...
Wilt Dasney
Well-Known Member
I gotta ask. How can you agree with prberk's post that D23 should just lower the price to $40 and everybody would be happy, if D64's big rallying point is that it's completely free?
Seems that paying forty bucks is still "paying to be a fan" to me.
I guess the logic behind the resistance to D23 seems a little muddled to me. I can't figure out whether it's the idea that Disney has instituted a "pay-to-play" system of any sort that offends people on a purely populist "you can't put a price on my love" level, or if it's the sense that the membership is overpriced offending people on an irritated consumer "give me more and I'll consider it" level. (Which makes me think it's probably both, as well as anything else people who are irritated with D23 want to slap on it.)
Anyway...maybe y'all can untangle all that for me. :lol:
Matpez
Well-Known Member
But you know what we like for our money? Something with value in exchange for it. This example is perfect, because i do actually pay $6 a month for something, A Busch Gardens Tampa 2 year AP that includes parking and discounts.
$75 isn't a lot to spend when you get something in return.
:wave:
krankenstein
Well-Known Member
For me it is the later. I don't feel like they are giving members enough. As I've said before, if they lowered the price point, or offered 2 expos (Anaheim and Orlando), or truly opened the vault (offering movies like Song of the South), or creating a lounge for members at the parks, etc. With the above, it would be worth it. As is, it isn't.
But, I think everyone might have a different reason for joining D64. It just depends on the person. :shrug:
Edit: I should have mentioned that the above is my opinion.
EPCOT Explorer
New Member
It makes it a bit closer to being worth it. 40 bucks/10 bucks a magizine is perfectly fine to me.:shrug:
D64 being free is of course the ultimate.:lol:
Exactly. Well said.
maggiegrace1
Well-Known Member
So, what do you get for joining 64?
EPCOT Explorer
New Member
D64 is a movement, not a "club" with benefits. It's like a political party
lookaroun). You join to show your support to it's ideals, in this case a D23 club that offers something besides the privilege to go shopping.
MKCP 1985
Well-Known Member
if Disney parks teach us anything, it is that if a coke is worth a buck, charge $2. If a tee shirt is worth $10, charge $25!
but here we have surprise and animosity over a club that applies those same principles coming from people who love the Disney parks! :lol:
EPCOT Explorer
New Member
The difference, is value.
Those are tangible items. D23 is asking 75$ for 4 large Disney Pamphlets and the ability to buy more merch.