And yet worldwide, Mickey is no longer the most recognizable icon character. WDW tucks Mickey away in little rooms and markets Princesses and Pirates, clouded with some Star Wars and the like. It may have started with Walt's mouse but the Mouse takes a backseat in marketing and many children in the world no longer relate to the Mouse or know much about him.
Today, worldwide the most recognizable character is said to be Ronald McDonald. Iger isn't a traditionalist and it is beginning to surface in recognizable icons vs flood marketing. One month it could be Brave, next Frozen, Tron, Monsters, more about marketing revenue under Iger than remembering who Mickey is. Mickey is safely tucked away at most parks. Where is the Mickey Mouse section at Art of Animation?