Why would they? Sure the price the OP posted is considerable but even with parking and such factored in that other family of four who got tickets for 10 days with a dining plan and memory Maker paid considerably more and probably act a lot less demanding and entitled (not singling out anyone here just my general experience dealing with APs). Non AP family is just happy to be there and having fun. AP booked a week before and expects room number 1234 with a view of the MK fireworks and an adjacent unicorn that poops $100 bills because they're an AP.
Yep.
Disney is walking a fine line.
They are trying to get the guests to spend more money,but as of yet still trying to keep it “fair”. Could you imagine the uproar if they say offered a package of where those staying at a Deluxe could for say, oh I don’t $2000 for this hypothetical 10-day stay to get unlimited fast pass? (That’s $200 a day or $50 per person- probably to low for Disney). Could you imagine the hue and cry, calls of elitism?
At the same time I don’t doubt that Disney is looking very hard at a way to wring more dollars from the non AP customers in the upper income brackets with minimal cost to Disney. It’s simply smart business, the saying the “customer is always right” doesn’t apply anymore. Smart companies realize that the customers who actually spends money are always right. Even smarter companies realize that the customers in the top 3 quartiles of income are even better.
Now am I saying this for classist or elitists reasons? No. I’m pointing out that a successful company is going to target customers in the upper income brackets because they represent a higher $ generated per person per visit. AP holders? No they are a captive audience, same with DVC to a degreee?
Everyone else? I’m sure Disney provide good lip service (as does any company) but I’m sure they are not expending as much effort to entice them as the top 30%. Then of course it’s entirely possible on the other 70% to go for volume which results in packed parks.
YMMV and I’m sure people are going to misconstrue and/or get upset by this... it’s a hard cold fact of capitalism that companies want to make money, the fact that guests are happy is a far distant second IMO.