According to a June 9 article in the
Orlando Sentinel, tourism is picking up. (Thanks to
@seascape for posting the
story.) As a result, we should see increased attendance and hotel occupancy across all sectors in Orlando.
Quoting from the article:
“Through the first seven months of the county's fiscal year, tourist-tax collections were almost $122 million, about $8 million more than in the previous fiscal year. That's an increase of 7 percent.”
Tourist revenue collected is perhaps the single best indication of the strength of the local economy.
The article goes on to report:
“Through the first four months of the year, revenue per available [hotel] room was almost $93, up more than 10 percent from the same time last year.”
Some caution should be exercised when interpreting these numbers. Prices are up at all theme parks and hotels, which probably is the single biggest driver of this improvement. Still, it’s a good sign for the local economy when non-WDW/UOR hotels can raise prices and still improve occupancy rates.
Note that the data reflects business in the months prior to the opening of SDMT and Diagon Alley. Historically, theme park attendance drops a bit before the opening of major rides as vacationers modify plans in order to experience the new attractions. The increase before these openings suggests a strengthening tourist industry in central Florida.
Barring external forces, the rest of 2014 and 2015 are shaping up to be very good years for Orlando tourism.