I think Habit Heroes is a perfect example of why the concept of a Health & Fitness pavilion is dead on arrival in the year 2016. Such a pavilion by its very nature presents a self-professed standard for lifestyle and eating choices and that kind of generalization (no matter how innocently presented) does not gell with a PC culture of zero judgement allowed. Despite the significant increase in physical fitness centres, fashions and lifestyles in North America, there is an equally big pushback that sees the whole thing as peer pressure and body shaming.