The pricing really isn't that bad. I don't think anyone was expecting a bargain for this, but I don't think it is atrocious. I highly, highly doubt that I will ever even consider doing this, but it will probably appeal to a few different types of tourists that visit DTD. If they gave you a free ride with an annual pass or something, I would do it, but even at the somewhat reasonable price point, I'd rather spend my money on something else.
I'm not too wild about the colors and design, but it isn't terrible, IMO. And with my expectations for new things at WDW, saying something new is "not terrible" is a praise.