I can't help but wonder if this is some WDC 'answer' to the wonderful Tales From the Laughing Place fanzine.
That publication is high end (cost is close, but less) ... it also has some amazing inside stuff like art and interviews.
Of course, it is published by Lee MacDonald who also happens to collect paychecks from The Mouse and works directly with many in P&R and WDI ... which is why there is never anything negative or controversial in it. Indeed, even though it is ostensibly 'independent' anyone who knows of Lee's ties to TWDC might easily argue that it is a mouthpiece for the company's agenda.
Having this publication may help on that count by 'competing' with Tales.