but I hate this overlay ... both from a design standpoint ... and from a marketing standpoint.
I don't think that poor photo shopped job can really give an accurate example of what the monorails might look like.
As far as the marketing standpoint...really? This seems like a perfect marketing idea. Think about it. How many people see the monorail on a given day? Thousands.
First, there are the people that ride the monorail who will see it when it arrives at the station and then again once they exit.
Second, how many people look up in EPCOT to see the monorail as it glides by? How many of those people take photos of it. The answer is a lot.
Third, how many people see the monorails when they cross over the roadways and past the MK parking lot?
By placing such an advertisement on the monorails, they are exposing the movie to a great amount of people.
In my opinion it is too much. Billboards on the busses and posters in the parks yes, but taking a park icon like the monorail and whoreing it out to be nothing more than a mobile billboard? I think it goes to far, but that is just my opinion.
Honestly, what is the difference? I'm sure I'll get a lot of heat for this one but in the end, the monorails are just another form of transportation. Yes, they are a resort icon but they are also a mode of transportation meaning they are exposed to a great amount of people....people who might want to see the movie.
Don't get me wrong, I love the monorails. But honestly, this isn't that bad of an idea. It will give the monorails a new appearance for a limited time and will allow WDS to market a movie with ease.
I won't directly comment on it's appearance until we can see the final product. Marketing standpoint though, Tron seems like a good choice and the lightcycle scene represents the image of Tron.