I use the term "desperate" only in the sense that we have seen a slue of upcharge events over the last few months. Combine that with the need to show ANY type of profit stemming from MM+ and it seems to make more sense than Disney suddenly realizing they could charge for eating and drinking after hours or to have a preferred seat at a show. Im sure these ideas have been tossed around for years, if not longer, and they never actually needed them or wanted to devalue the cost of premium seating for events that truly require it. If people will pay for the premium, I dont blame Disney for doing it, but at what point do they stop? Will they charge more to sit at the front of Expedition Everest, or RnR? Maybe they will start charging for preferred tables at Chef Mickeys, or BoG. Who knows. I think its not a coincidence that we are seeing all these attempts to charge for any and everything, especially with Iger and Rasullo (and whoever else) looking at facing tough questions from the BoD very soon.