ParentsOf4
Well-Known Member
The one beautiful thing about the current cavalcade of Disney senior executives is that it really doesn't matter if ordinary folk think the money is "well spent".Everyone I spoke with at the parks didn't mind that Disney spent $2.5 billion on NextGen after I explained it to them. These are ordinary people, not fans like us. I told them people on the Internet would have preferred that they spent that money on new rides and improvements to existing rides. They all disagreed and thought that the $2.5 billion was well spent. I had this conversation with about a dozen people and every single one said that. Go figure!
MyMagic+'s success or failure should be judged based on how well it performs financially.
MyMagic+ should be evaluated using the following baseline numbers from the last 3 years:
Baseline
- Domestic Attendance: 3% growth per annum
- Domestic Per Capita Guest Spending: 8% growth per annum
- Domestic Occupancy: 81% average
- Domestic Per Room Guest Spending: 6% growth per annum
- Parks & Resorts Revenue: 10% growth per annum
- Parks & Resorts Gross Operating Income: 19% growth per annum
- Domestic Per Capita Guest Spending: 8% growth per annum
- Domestic Occupancy: 81% average
- Domestic Per Room Guest Spending: 6% growth per annum
- Parks & Resorts Revenue: 10% growth per annum
- Parks & Resorts Gross Operating Income: 19% growth per annum
If these numbers improve sufficiently to cover the cost of MyMagic+, then MyMagic+ was money "well spent".
If not, then MyMagic+ represents a waste of valuable corporate investment capital.
At this point, reviews or personal stories along the lines of "I love it" or “I think the money was well spent” really don’t matter anymore.
MyMagic+ has been unveiled to the masses.
At this point, it's all about box office receipts.
“Show me the money.”