Side note--that applies to all of this in some ways.
I've been reading BLUE OCEAN STRATEGY and wow, is Disney ever going
by the book in this case.
The 'outer' portion of the strategy is to create new market space by creating products
that don't compete in the standard way, that don't 'play by the rules' of the established
market space. I'd argue that's MM+. A new way to navigate a theme park--book your
rides in advance being the primary 'consumer benefit'. Also--and we haven't even seen
the start of this, yet--having the parks/CM's/attractions 'talk back' to the guests in delightful/creepy
ways. That sort of thing. No one's done that before.
But--the thing I didn't expect about the book, and the more insidious part of this, is to
carve back on expenses, reduce options and offerings, and channel your customers
into narrower experiences. This is why we've seen all this little stuff being dropped--like,
for example, Push the trash can, and other entertainment offerings. Everything's being
slashed in the name of cutting costs and narrowing offerings. Get rid of all the extras
and focus on just a few, more genericized things. 'Disney Parks Merchandise' would be
another example--pare down the lines, discard the smaller unique things.
This is why they'll only invest the bare minimum in a Frozen overlay to an existing attraction. It fits the strategy, and it will work, no matter what we think of it.
And so they 'invest' in the Blue Ocean, and 'pare back' on all the things that we love.
So--perhaps things aren't 'on hold' because of waiting for MM+, perhaps they're on
hold because that's CORE STRATEGY AT WORK.
In other words, they're doing this all on purpose. The things we don't like. Because, well,
the fan community is just a gnat, really, in the grand scheme of things. In a few years,
the parks will be overrun with folks who think it's amazing that they booked their Space
Mountain ride three months in advance, and there you have it.
And so, in conclusion, grr.