EPCOT Test Track to be reimagined

[Jayspency]

Chevrolet is a division of GM.

Why are people treating them like they're two different companies?

I know that. I was just curious if they were still going to have Chevrolet in the name like in 2.0 or gm in the name like 1.0 since the original tweet presented it as if gm was in the name like 1.0

 

[DreamfinderGuy]

It's not strange at all as it was worded the same way it was for WoM..

It was the same for TT 1.0 too. Just odd because TT 2.0 was a clear shift from a corporate showcase focus to presenting a brand that people can go out and buy a car from today. Up until yesterday TT 3.0 kept the Chevy brand as the focus. You can’t go out and buy a GM branded vehicle, and the GM brand itself is weaker now than it was in 1982 or 1999 considering how many divisions have been killed since then

 

[lazyboy97o]

Ahem
View attachment 829071

Now check out the Chevrolet website and you’ll notice a complete lack of gm branding. You have to scroll all the way down to bottom to find text links for GM Financial, GM Privacy Statement and GM Sites.

 

[lazyboy97o]

It was the same for TT 1.0 too. Just odd because TT 2.0 was a clear shift from a corporate showcase focus to presenting a brand that people can go out and buy a car from today. Up until yesterday TT 3.0 kept the Chevy brand as the focus. You can’t go out and buy a GM branded vehicle, and the GM brand itself is weaker now than it was in 1982 or 1999 considering how many divisions have been killed since then

It used to be that when you went to go buy a Chevy that you did see GM branding. More so if you went to a dealership that sold multiple marques. Even some parts in the car itself like the seatbelt buckle might be GM branded.

 

[FigmentFan82]

It used to be that when you went to go buy a Chevy that you did see GM branding. More so if you went to a dealership that sold multiple marques. Even some parts in the car itself like the seatbelt buckle might be GM branded.

I remember GM buckles in our brown Pontiac 6000!

 

[JohnD]

Now check out the Chevrolet website and you’ll notice a complete lack of gm branding. You have to scroll all the way down to bottom to find text links for GM Financial, GM Privacy Statement and GM Sites.

What's your point? It's a GM brand.

 

[lazyboy97o]

What's your point? It's a GM brand.

That GM as its own public facing brand was pretty much killed off. People aren’t confused that GM owns different brands, it’s that GM largely stopped being a brand and has not as yet been revived.

 

[JohnD]

That GM as its own public facing brand was pretty much killed off. People aren’t confused that GM owns different brands, it’s that GM largely stopped being a brand and has not as yet been revived.

Well, maybe they want to revive it. Is there a problem with that?

 

[Disstevefan1]

Well, maybe they want to revive it. Is there a problem with that?

I agree, nothing wrong with trying to revive the brand. Jaguar is trying to revive their brand -

 

[lazyboy97o]

Well, maybe they want to revive it. Is there a problem with that?

There isn’t, they just haven’t done so yet. If that is the case this is one of the first indicators which makes it noteworthy.

 

[WDWFREAK53]

I'm still shocked that Pontiac died and Buick survived.
Totally due to the Asian market where Buick sells big.

 

[Epcot82Guy]

I'm still shocked that Pontiac died and Buick survived.
Totally due to the Asian market where Buick sells big.

I thought the Buick rebrand itself was done pretty well. They just forgot to put engines in the cars...

 

[yensid1967]

At least it's not 5 YEARS! Isn't it interesting that if an attraction is sponsored, it takes less time to do a refurb!?

 

[ToTBellHop]

At least it's not 5 YEARS! Isn't it interesting that if an attraction is sponsored, it takes less time to do a refurb!?

Which refurbishment took five years again?

 

[JohnD]

I agree, nothing wrong with trying to revive the brand. Jaguar is trying to revive their brand -
View attachment 829078

Yes, they are. And I'll stop there.

 

[Epcot82Guy]

I want to know more about the references and concept here - but I agree that some excitement and hope is warranted here. I have to imagine if this is a success there is something learned from there. My fingers are crossed!

 

[Disstevefan1]

At least it's not 5 YEARS! Isn't it interesting that if an attraction is sponsored, it takes less time to do a refurb!?

Because MONEY.

 

[Drew the Disney Dude]

I finally had something to document! You could say that work is ... speeding up.

 

[JohnD]

View attachment 829127View attachment 829128View attachment 829129View attachment 829130View attachment 829131View attachment 829132View attachment 829133View attachment 829134View attachment 829135View attachment 829136

I finally had something to document! You could say that work is ... speeding up.

Unlike Splash>Tiana, you're not going to see that much change outside between TT 2.0>TT 3.0.

 

[DCBaker]

Here's a look from the monorail today: