News Test Track to be reimagined

rle4lunch · 2024-12-04T09:08:07-0500

MisterPenguin said:
Based on wait times, TT has always been successful.

This refresh changes nothing. This was motivated by GM and corporate sponsorship.

Or it's down A LOT. ride has been down for every visit we've made in the last 5 years. When it comes up, the wait isn't worth it.

Jayspency · 2024-12-04T09:20:50-0500

MisterPenguin said:
Chevrolet is a division of GM.

Why are people treating them like they're two different companies?

I know that. I was just curious if they were still going to have Chevrolet in the name like in 2.0 or gm in the name like 1.0 since the original tweet presented it as if gm was in the name like 1.0

DreamfinderGuy · 2024-12-04T09:58:37-0500

Cmdr_Crimson said:
It's not strange at all as it was worded the same way it was for WoM..

It was the same for TT 1.0 too. Just odd because TT 2.0 was a clear shift from a corporate showcase focus to presenting a brand that people can go out and buy a car from today. Up until yesterday TT 3.0 kept the Chevy brand as the focus. You can’t go out and buy a GM branded vehicle, and the GM brand itself is weaker now than it was in 1982 or 1999 considering how many divisions have been killed since then

lazyboy97o · 2024-12-04T09:59:52-0500

JohnD said:
Ahem
View attachment 829071

Now check out the Chevrolet website and you’ll notice a complete lack of gm branding. You have to scroll all the way down to bottom to find text links for GM Financial, GM Privacy Statement and GM Sites.

lazyboy97o · 2024-12-04T10:05:03-0500

DreamfinderGuy said:
It was the same for TT 1.0 too. Just odd because TT 2.0 was a clear shift from a corporate showcase focus to presenting a brand that people can go out and buy a car from today. Up until yesterday TT 3.0 kept the Chevy brand as the focus. You can’t go out and buy a GM branded vehicle, and the GM brand itself is weaker now than it was in 1982 or 1999 considering how many divisions have been killed since then

It used to be that when you went to go buy a Chevy that you did see GM branding. More so if you went to a dealership that sold multiple marques. Even some parts in the car itself like the seatbelt buckle might be GM branded.

FigmentFan82 · 2024-12-04T10:08:53-0500

lazyboy97o said:
It used to be that when you went to go buy a Chevy that you did see GM branding. More so if you went to a dealership that sold multiple marques. Even some parts in the car itself like the seatbelt buckle might be GM branded.

I remember GM buckles in our brown Pontiac 6000!

JohnD · 2024-12-04T10:16:41-0500

lazyboy97o said:
Now check out the Chevrolet website and you’ll notice a complete lack of gm branding. You have to scroll all the way down to bottom to find text links for GM Financial, GM Privacy Statement and GM Sites.

What's your point? It's a GM brand.

lazyboy97o · 2024-12-04T10:26:23-0500

JohnD said:
What's your point? It's a GM brand.

That GM as its own public facing brand was pretty much killed off. People aren’t confused that GM owns different brands, it’s that GM largely stopped being a brand and has not as yet been revived.

JohnD · 2024-12-04T10:29:29-0500

lazyboy97o said:
That GM as its own public facing brand was pretty much killed off. People aren’t confused that GM owns different brands, it’s that GM largely stopped being a brand and has not as yet been revived.

Well, maybe they want to revive it. Is there a problem with that?

Disstevefan1 · 2024-12-04T10:37:30-0500

JohnD said:
Well, maybe they want to revive it. Is there a problem with that?

I agree, nothing wrong with trying to revive the brand. Jaguar is trying to revive their brand -

lazyboy97o · 2024-12-04T10:48:02-0500

JohnD said:
Well, maybe they want to revive it. Is there a problem with that?

There isn’t, they just haven’t done so yet. If that is the case this is one of the first indicators which makes it noteworthy.

WDWFREAK53 · 2024-12-04T11:18:42-0500

I'm still shocked that Pontiac died and Buick survived.
Totally due to the Asian market where Buick sells big.

Epcot82Guy · 2024-12-04T12:08:00-0500

WDWFREAK53 said:
I'm still shocked that Pontiac died and Buick survived.
Totally due to the Asian market where Buick sells big.

I thought the Buick rebrand itself was done pretty well. They just forgot to put engines in the cars...

yensid1967 · 2024-12-04T13:58:55-0500

At least it's not 5 YEARS! Isn't it interesting that if an attraction is sponsored, it takes less time to do a refurb!?

ToTBellHop · 2024-12-04T14:32:47-0500

yensid1967 said:
At least it's not 5 YEARS! Isn't it interesting that if an attraction is sponsored, it takes less time to do a refurb!?

Which refurbishment took five years again?

JohnD · 2024-12-04T14:41:43-0500

Disstevefan1 said:
I agree, nothing wrong with trying to revive the brand. Jaguar is trying to revive their brand -
View attachment 829078

Yes, they are. And I'll stop there.

Epcot82Guy · 2024-12-04T15:40:34-0500

I want to know more about the references and concept here - but I agree that some excitement and hope is warranted here. I have to imagine if this is a success there is something learned from there. My fingers are crossed!