Samba not Simba
How many of those people have the App turned on? Do you know how many? Because it's not a 46 million sample size. It's only a portion of the 46 millioin and we have no idea how many people that is. 46 million is the total number of TVs that are shipped with the app, NOT the total number of users. I'll have to find the article about it but yeah it's no where near as many as they claim.
no they don't.... why? Because they don't need to. The only way to watch it is through their app. Their app that you have to download and install that already keeps track of how many long someone is watching their shows, where they are, what they watch next etc etc. Samba is completely useless to Disney.
The reason they partnered with them is so they don't have to release their actual numbers to investors. They can just pick and choose Sambas numbers when they want.
Do you honestly think that Apps don't already do everything Samba does and more?
again Disney knows more then Samba ever could
Marketing? You said several times that marketing can't help a show. You said viewers only watch what they like and don't fall for marketing.
how do you square that with that data? Samba's data shows that Andor was one of if not the worst performing SW show. Yet it got a 4k and Bluray reelase ahead of more popular shows.
again can you explain how it some how has better data then Disney has themselves?
1. That is correct approximately
46 million TV devices globally have opted into Samba TV’s data collection. This includes about 28 million devices in the United States. This opt-in data provides a significant sample size for analyzing broader viewing trends.
A sample this large can capture a wide variety of demographics and viewing behaviors, making it representative of the general population’s viewing habits.
Which is why Industry analysts and media companies, including Disney, use Samba TV’s data to gauge initial interest and compare shows. This trust indicates that the data is reliable enough for strategic decision-making.
Learn more about how Samba TV measures viewership insights.
www.samba.tv
This is interesting… For Disney+, a view is counted when a user watches a title for at least two minutes. This standard is similar to what other major streaming platforms, like Netflix, use to define a view. This short duration is chosen to quickly measure interest and engagement with the content, even if viewers do not watch the entire show or movie.
2. Samba TV’s data correctly showed that Andor had lower viewership compared to other Star Wars shows. However, its 4K and Blu-ray release was driven by its appeal to an older, diehard collectible fan base. This demographic values high-quality physical media and is willing to pay $40 or more for these editions. Understanding the market’s preferences, Disney prioritized releasing Andor in these formats to cater to collectors who appreciate the show’s critical acclaim and are more likely to purchase premium editions.
DVD sales aren’t as significant as they used to be. They now cater to a niche market of die-hard fans, collectors, and those who seek additional content and special features.
In 2023 top DVD sales were:
1. The Super Mario Bros. Movie - over 1.03 million units sold
2. John Wick: Chapter 4 (600,000)
3. Black Panther: Wakanda Forever - over 300,000 units sold
In 2007 top DVD sales:
1. Happy Feet (Warner Home Video) - 12.2 million units
2. Transformers (Paramount) - 9.5 million units
3. 300 (Warner Home Video) - 9 million units
4. Night at the Museum (20th Century Fox Home Entertainment) - 8.6 million units
5. The Departed (Warner Home Video) - 7.3 million units
6. Ratatouille (Disney/Buena Vista Home Video) - 6.6 million units
7. Casino Royale (Sony Pictures Home Entertainment) - 6.5 million units
8. Shrek the Third (Paramount Home Video) - 6.3 million units
9. Wild Hogs (Disney/Buena Vista Home Video) - 6.1 million units
10. The Pursuit of Happyness (Sony Pictures Home Entertainment) - 5.7 million units