Disney has partnered with Samba TV for several years, leveraging its True Reach and Frequency measurement capabilities to understand and optimize audience engagement across various platforms. This collaboration reflects Disney’s trust in Samba TV’s data to measure and analyze viewership effectively.
gonna stop you right there.
first 100% those are not the actual numbers. SambaTV only can show viewership numbers for people that have a TV with Samaba on it, and with people who are using the App. So that doesn't include people who don't use Samba, or people who watch on their phone, tablet or computer. Which of course is a HUGE amount. Probably half the market there.
Second Disney would NEVER allow any of the viewership numbers to actually get released. Remember this was a HUGE part of the strikes last year. No streaming service wants the actual numbers to be released. Even if Disney puts out a press release with views I would be very skeptical.
Third and probably most importantly, how many people watched the first episode 2 weeks later? 3 weeks? How many people watched it once the series was complete? More and more people binge watch shows which is never taken into account with these things. We know this happens all the time and you bringing up Suits got more views years later on Netflix then it ever did when it was aired. This is the true power and importance of Streaming.
People who talk about how important a show is watched in the first week are well dinosaurs and don't understand how Streaming has impacted the entertainment industry.
The entire reason a show wanted to get huge viewership it's first broadcast is because of ad revenue. More eyeballs means more money. That isn't how streaming works because well... obviously no ads. Even those with Ads the money they make from a subscription is way more.
So the entire point of tracking viewing numbers for a shows first broadcast is competely meaningless.
Now let's take those numbers as 100% accurate and they never got any more views after they aired.
Well clearly that's more then enough views for Disney and they consider them all a success since all of those shows are getting more seasons. If they were failures we knew Disney would have put them out to pasture like Willow.
That's the true measure of a streaming shows success, weather or not it get's a second season, remains on streaming and more importantly if it gets a physical release. Disney has shown enough confidence in it's shows to released them not only in blu ray but also 4k.
screenrant.com
www.inverse.com
www.looper.com
www.comingsoon.net
www.samba.tv
www.mediaplaynews.com
