I appreciate where you are coming from but it’s been TDO’s laser-like focus on efficiency that has gotten them into this mess. Focusing on efficiency typically leads to short-sighted decisions that have consequences later. The “improve efficiency” decisions made 5-10 years ago are coming back to rear their ugly heads today. (Ask WDW1974 what he thinks of the more efficient burgers & fries.)
As you allude to, TDO needs to focus on innovation and growth. TDO would not be blazing a new business strategy here. It’s what they used to do all the time and what parks such as DLR, UOR, and SW are successfully doing today. Most businesses consist of cycles of growth then efficiency, growth then efficiency. TDO has given up on the growth part of this cycle.
Financially, NextGen could work. (See my analysis here
http://forums.wdwmagic.com/threads/nextgen-deep-impact.857159/page-2#post-5244711) However, it’s another short-term solution. It doesn’t address the underlining structural issues, prevent the theme parks from needing maintenance, or stop the attractions from growing old and tired. It will lose most of its luster once WWOHP2 and Antarctica open up. Despite what TDO wants to believe, most theme park visitors chase after the next thrill. There is nothing thrilling about NextGen.
As far as the real world goes, armchair executives (and TDO has a lot of them) would rather sit in meetings letting Marketing & Finance walk through PowerPoint presentations while texting on their iPhones than get off their backsides, get into the parks, walk around, and talk with their customers to get a good sense of what’s really happening. On the few occasions that they do, they take the guided tour given to them by their direct reports who are deathly afraid that they'll get canned if anything goes wrong. Better yet, they should walk into the local mall and ask total strangers when's the last time they visited WDW and what would it take to get them to come back.
In short, WDW needs to update their product, not repackage it.