My issues with this is not the RFID mugs, the cost, or the concept of making sure only people who are entitled to the soda can get it. Those things are all well and good. My real problem is the mentality of how Disney views its guests now versus in the 90s. In the 90s Disney wanted to do everything to make sure you had a magical experience and wanted to come back. That is why the CMs said it was good forever, they wanted you to come back. Now, the guest is a replaceable commodity and Disney wants to extract the most money it can at each visit regardless of the experience, and they just assume you will come back because this WDW and it is magical. The new cups should have the same policy as the old cups, bring it back anytime, we want you back here! And if you bring an old cup sans RFID, you should get a new one free of charge. They should do this because that type of attention to customer detail used to be what made Disney, Disney. And it costs pennies. When we went on our first Disney cruise, after many many RCCL cruises, we came home and one of the first things we told everyone was about the wonderful drink stations -- free drink stations. Seriously. It made us feel like DCL wanted us to have a great experience. They spent 30 cents on cups and soda, and we told a dozen people about how great they are versus RCCL.
WDW is in for a rude awakening over the next few years as Uni ups its game while Disney continues to diminish the customer experience. As has been repeated over and over, TDO has been dedicating itself to picking up pennies while Dollars fly over their heads.