Gabe1
Ivory Tower Squabble EST 2011. WINDMILL SURVIVOR
Indeed they do a lot of research but they also slant and prompt so many of their research techinques so the outcome will favor the topic. Having done several on spot surveys, they have canned questions and let guests vent or gush but the only items being tallied are their narrow field questions. The surveys are usually so generic that data has to come up positive overall guest experience. So I agree the research is flawed.
Comments like 'this is the single best thing we've done' and the original, this is what the guests ask for, so we're giving them MME. With all the survey's I've done, never once was I asked if I wanted to plan and plot out everything 2-6 months in advance. Heck, my last few trips were booked a week out.
. Surely there must be at least one person in "executive world" out there that can have the passion for the Parks that is needed and the business experience to know how a theme park should be operating. I felt like Mr. Iger was that person when he first started because of his enthusiasm for Tinker Bell, and felt like he was a breath of fresh air from Mr. Eisner's reign. But either I was duped (can happen easily because of the Pixie Dust) or Mr. Iger lost his way in the entrapments of fame, power and money.
