No kidding. Every other post in this thread has me either rolling my eyes or groaning. DHS will, if anything, get a super hero meet & greet for the foreseeable future, as last time I checked, most of Florida's budget will be going into the Fantasyland expansion. I'm sure the 4 billion in spending isn't helping matters.
As for Universal advertising a rival's product? At this point, something tells me they won't really care that much. Spider-Man and The Hulk are too big of draws to even consider removing/retheming, regardless of if they're "promoting" another company in doing so. They've been doing it just fine with rival film studios Sony Pictures (Men in Black, previously Ghostbusters) and Dreamworks (Shrek & Madagascar).