Vegas Disney Fan
Well-Known Member
I mentioned this the other day, I’ve seen more commercials for Snow White than any other Disney movie in years. They seem to be going all in on the marketing blitz.
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Disney (and others) at the Box Office - Current State of Affairs
- Thread starter Disney Analyst
- Start date
Agent H
Well-Known Member
Meanwhile its closest competition is a loony tunes movie I didn’t even know existed until today. It should be easy for this to break even.
Disney Irish
Premium Member
And tell me you don't understand advertising without telling me -Tell me you don't know how advertising works without telling me.
Gutfeld! has the most viewers in the 18-49 demo of any other late night talk show (on the three free networks), which means Gutfeld! can charge more for advertising, which makes Gutfeld! more profitable for its network (Fox News). Which, because this is a Capitalist society, means Gutfeld is the most successful (because it's the most watched) late night talk show.
Like I said, Fox News has the most young viewers of any other cable news network. It's a cable news network, not The Cartoon Channel for kids.
Fox News is the highest rated cable news network for all demographics, actually. By a long shot. Which also means their advertising rates are higher, and more profitable for its corporate ownership.
308,000 in the key 18-49 demo, 308K!!!!
This isn't Millions of viewers which is what advertisers are looking for, this is hundreds of thousands in that demo. There are no major ad buys going on here for the 18-49 demo, and really the same can be said for any late night show which is understandable. Sorry, its just not happening as they wouldn't get a return on investment here.
They are doing ad buys for the over 50 crowd, which is their core demographic. Yay you're getting targeted advertising to your age bracket!!!
TP2000
Well-Known Member
Yes, it's noticeable how much they're plugging it. According to some early reporting, the production budget for it has gone past $250 Million, so they're in a fairly deep hole on this one. No wonder they're going big with marketing, they've already sunk a lot on production and over a year's worth of delays and rewrites and such.
This will be particularly interesting to watch how they market and launch this one. Especially after that frosty appearance Miss Zegler and Ms. Gadot were forced into at the Oscars last weekend! I saw a clip of it on YouTube, and.... Oof! A cold wind suddenly blew down Hollywood Blvd. last Sunday.
Tony the Tigger
Well-Known Member
They seem to have a lot to drown out.
Vegas Disney Fan
Well-Known Member
That was my original forecast also, now that I’ve seen opening weekend expectations of $50-60 million I’ve lowered my number. Opening week usually accounts for 1/3 to 1/2 of total domestic gross, that puts it around $100-180 million domestically, should be similar international numbers so now my guess is $250-350 million.
My original expectation was a $50 million loss (based on a $500 million break even point), now I think it’s going to be closer to a $200 million loss. Will be interesting to see how it plays out in reality vs expectations.
TP2000
Well-Known Member
Opening weekend Box Office for Snow White was revised down to $55 Million. Here's how that looks against some other opening weekend live action releases from Disney over the past decade, adjusted for inflation...
Hey, at least an opening weekend of $55 Million could probably beat Cruella!
screenrant.com
Hey, at least an opening weekend of $55 Million could probably beat Cruella!
Rachel Zegler's Snow White Box Office Projections Now Up To $22M Lower Than Already Middling Outlook
Its debut was already expected to disappoint.
screenrant.com
Agent H
Well-Known Member
What I find interesting is that they all focus mostly on the evil queen with 1 clip of the dwarfs at the end.
Vegas Disney Fan
Well-Known Member
I seem to be getting the one that starts out in 4:3 with the original animation and then morphs into 16:9 with the new CG animation. Shows SW dancing in the cottage with the dwarfs, etc. If I didn’t know better I’d suspect it was a shot for shot remake with little to no changes from the original.
Agent H
Well-Known Member
I keep getting the one that does that with the magic mirror on the wall scene.
Vegas Disney Fan
Well-Known Member
I’d love to know how the algorithms decide what to show to who.
It’s creepy how often I’ll talk to someone about something and I instantly start getting ads for that specific item. Targeted advertising is amazingly accurate.
Disney Irish
Premium Member
They're listening in on you.....
Agent H
Well-Known Member
I don’t know how it decides someone who watches videos about theme parks movies and shows he watched when he was a kid needs to see the same add about the evil queen over and over either.
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easyrowrdw
Well-Known Member
Another article reports no London premiere for Snow White. Instead it will premiere in Spain. A “Disney insider” (not sure what that means) says there was never a plan to have the UK premiere in London
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www.standard.co.uk
Disney ditches UK Snow White premiere for fairytale bash at Spanish castle
The remake will skip the usual London launch as “anti-woke” debates about the film rage on
www.standard.co.uk
Disney Irish
Premium Member
I had been seeing it would be a private press event instead of a public one, so if that's going to be in Spain that probably makes sense. And if you think about it, its probably for the best as it would keep down any of the drama that a public premiere would have.Another article reports no London premiere for Snow White. Instead it will premiere in Spain. A “Disney insider” (not sure what that means) says there was never a plan to have the UK premiere in London
Disney ditches UK Snow White premiere for fairytale bash at Spanish castle
The remake will skip the usual London launch as “anti-woke” debates about the film rage on
Vegas Disney Fan
Well-Known Member
I’m not surprised either of us are getting Disney ads based on our watch histories , just odd you’re getting villain ads while I’m getting traditional ads, I’m the cranky old man who doesn’t like Zegler, you’d think they’d be sending me the ads that barely show her.
Agent H
Well-Known Member
Yeah I’m not surprised I’m getting Snow White ads. Just that I keep getting the same one over and over. I do like the villains a lot though but how could the algorithm possibly know that? I’ve haven’t watched anything about them in a while.
I was searching my personal and business computers looking for the address and phone number of an old contact whose last name was "Volpe." No luck.
Just a few days later, Roku front page recommended to me a foreign language movie (which it almost never does). And the name of that movie? "Volpe."
Someone's been in my cookie jar.
Anyhoo... my YouTube Shorts have, in the past half year, exploded with Disney movie clips. Dozens and dozens of unique clips. And for Mufasa? Each song got its own clip. I credit that for Mufasa's "legs."
At least we can't claim Disney is dropping the ball on advertising.
Just a few days later, Roku front page recommended to me a foreign language movie (which it almost never does). And the name of that movie? "Volpe."
Someone's been in my cookie jar.
Anyhoo... my YouTube Shorts have, in the past half year, exploded with Disney movie clips. Dozens and dozens of unique clips. And for Mufasa? Each song got its own clip. I credit that for Mufasa's "legs."
At least we can't claim Disney is dropping the ball on advertising.
Agent H
Well-Known Member
Creepy!
Agent H
Well-Known Member
I watch a lot of videos of songs I like so I get tons of that too.