Plus, advertisers can target “people who like” x. So if you clicked to “like” Lady Gaga’s page, you’ll likely be targeted with ads when her new album comes out (today.)
Another way is engagement rewards engagement. As a person who likes “Disney World,” about two weeks ago, I was being targeted by 3rd rate sites stirring stuff up about this movie. You may be surprised to learn I find it hard to resist engaging (ha!) and on that platform, I’m not very restricted. I can outright call someone who posts “Snow Brown” a racist, and have a knock-down drag out like we can’t have here. Unfortunately, that leads to FB showing me more and more versions of the same clickbait “articles” because they know I’m likely to engage.
But in the last two weeks, I’m seeing it almost exclusively from official Disney sites - because Disney can afford to bid higher for those keywords, and they ramped up their efforts. I wasn’t kidding when I said they’re drowning others out.
Unfortunately, they are met with the same hateful comments, and I still jump in and defend.