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Disney (and others) at the Box Office - Current State of Affairs

easyrowrdw

Well-Known Member
I had been seeing it would be a private press event instead of a public one, so if that's going to be in Spain that probably makes sense. And if you think about it, its probably for the best as it would keep down any of the drama that a public premiere would have.
Interesting. The article says it will be at a castle and, “a more elaborate showing at the “fairytale” venue.” I would’ve expected that to be more than a private press event. Sounds like they’re trying to make it seem big without it actually having to be big (in attendance at least).
 

Disney Irish

Premium Member
Interesting. The article says it will be at a castle and, “a more elaborate showing at the “fairytale” venue.” I would’ve expected that to be more than a private press event. Sounds like they’re trying to make it seem big without it actually having to be big (in attendance at least).
I’m sure they want it “controlled”, so even if “more elaborate” may still be a press only premiere to prevent any public showing up causing negative backlash.
 

Tony the Tigger

Well-Known Member
I’d love to know how the algorithms decide what to show to who.

It’s creepy how often I’ll talk to someone about something and I instantly start getting ads for that specific item. Targeted advertising is amazingly accurate.
Plus, advertisers can target “people who like” x. So if you clicked to “like” Lady Gaga’s page, you’ll likely be targeted with ads when her new album comes out (today.)

Another way is engagement rewards engagement. As a person who likes “Disney World,” about two weeks ago, I was being targeted by 3rd rate sites stirring stuff up about this movie. You may be surprised to learn I find it hard to resist engaging (ha!) and on that platform, I’m not very restricted. I can outright call someone who posts “Snow Brown” a racist, and have a knock-down drag out like we can’t have here. Unfortunately, that leads to FB showing me more and more versions of the same clickbait “articles” because they know I’m likely to engage.

But in the last two weeks, I’m seeing it almost exclusively from official Disney sites - because Disney can afford to bid higher for those keywords, and they ramped up their efforts. I wasn’t kidding when I said they’re drowning others out.

Unfortunately, they are met with the same hateful comments, and I still jump in and defend. 🤷🏻‍♂️
 

Tony the Tigger

Well-Known Member
I don’t know how it decides someone who watches videos about theme parks movies and shows he watched when he was a kid needs to see the same add about the evil queen over and over either.
Conventional wisdom is a lot of people will see an ad 4 to 8 times before they engage with it by either clicking, commenting, or making a purchase.

There are companies, I use one to advertise my own business, and they have a partnership with Facebook where they can track who sees which ad, and whether or not they go to my store and purchase that item either online or in person within 2 weeks of seeing the ad.

They will show the same ad or a different version of it intentionally to that same person repeatedly.

The names of the people are not shared with me, just percentages. But somebody knows those names.

ETA: if you slow your scroll for a few seconds, that is also considered a form of engagement, and that behavior in particular will get you on the list to be shown the ad more times.
 

Vegas Disney Fan

Well-Known Member
Plus, advertisers can target “people who like” x. So if you clicked to “like” Lady Gaga’s page, you’ll likely be targeted with ads when her new album comes out (today.)

Another way is engagement rewards engagement. As a person who likes “Disney World,” about two weeks ago, I was being targeted by 3rd rate sites stirring stuff up about this movie. You may be surprised to learn I find it hard to resist engaging (ha!) and on that platform, I’m not very restricted. I can outright call someone who posts “Snow Brown” a racist, and have a knock-down drag out like we can’t have here. Unfortunately, that leads to FB showing me more and more versions of the same clickbait “articles” because they know I’m likely to engage.

But in the last two weeks, I’m seeing it almost exclusively from official Disney sites - because Disney can afford to bid higher for those keywords, and they ramped up their efforts. I wasn’t kidding when I said they’re drowning others out.

Unfortunately, they are met with the same hateful comments, and I still jump in and defend. 🤷🏻‍♂️
I only comment here where we keep it mostly civil. Years ago I used to love interacting in the ABC news comments but they got progressively worse over the years until they finally got so bad they just shut them down altogether.

Most comments sections have become unbearable and appear to be mostly trolls.
 

Agent H

Well-Known Member
I only comment here where we keep it mostly civil. Years ago I used to love interacting in the ABC news comments but they got progressively worse over the years until they finally got so bad they just shut them down altogether.

Most comments sections have become unbearable and appear to be mostly trolls.
As someone who uses YouTube a lot this is right on the money.
 

Disney Analyst

Well-Known Member
Original Poster
I only comment here where we keep it mostly civil. Years ago I used to love interacting in the ABC news comments but they got progressively worse over the years until they finally got so bad they just shut them down altogether.

Most comments sections have become unbearable and appear to be mostly trolls.

Trolls and bots have made it impossible to communicate online these days. So far forums like this is the safer, untouched part of the internet.
 

Vegas Disney Fan

Well-Known Member
It either feels like it is overrun with teenagers or that you don't even speak with real people.
I think bots are overwhelming comments sections, I still like going into the comments on the news to get a feel for the public sentiment and it’s amazing how often the same “people” will have the same response to every post. A handful of “users” will have the same pro argument to everything, another handful of “users” will have the same con argument to everything. There’s either a couple dozen “people” who spend their whole day copying and pasting or there’s a couple dozen bots spamming every post with the same talking point.

Either way it’s sad we’ve become so divided people feel it’s worth their effort just to argue and stir up anger.
 

Tony the Tigger

Well-Known Member
Now that you guys have me obsessed with numbers, Mufasa has had a remarkable hold from last week, actually higher numbers midweek. Friday looks only slightly lower from last week with 3 new releases above it and an Oscar bump for Anara.

Sonic, Moana, Wicked, etc. wayyyy down the list.

Been fun to watch.

CA seems to be low worldwide vs domestic.

Wonder if SW will overperform in Spanish speaking countries.
 

Disstevefan1

Well-Known Member
Trolls and bots have made it impossible to communicate online these days. So far forums like this is the safer, untouched part of the internet.
TrollWDW.gif

JK ;)
 

Tha Realest

Well-Known Member
That was my original forecast also, now that I’ve seen opening weekend expectations of $50-60 million I’ve lowered my number. Opening week usually accounts for 1/3 to 1/2 of total domestic gross, that puts it around $100-180 million domestically, should be similar international numbers so now my guess is $250-350 million.

My original expectation was a $50 million loss (based on a $500 million break even point), now I think it’s going to be closer to a $200 million loss. Will be interesting to see how it plays out in reality vs expectations.
Don’t you see how the game works? Someone will float a budget number of $135M to a legacy access media reporter and then the pro-Disney posters on here will run with that as the only credible number.
 

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