Jimmy Thick
Well-Known Member
I think you keep missing the point that the big money is not in gate clicks; it's in hotel stays.
Universal building more attractions and pulling more vacationers into Orlando is actually a good thing for Disney, as long as they stay at WDW hotels.
However, Universal building hotels is bad for WDW. There's no upside to it for Disney.
A family of 4 visiting Universal for a couple of days represents $588 for hopper theme park tickets at Universal.
But them staying 7 nights in a WDW hotel and spending another 4 days at WDW theme parks is just awesome for Disney. Disney reports PRGS of $267/night. That's $1869 for 7 nights plus another 4 days of WDW hopper tickets at $1352.
Remember, WDW charges only $10/day for theme park days 5 and beyond. That family heading up to Universal for 2 days only costs Disney $80 in lost theme park ticket revenue. But if an exciting new attraction at Universal got them to schedule an Orlando vacation in the first place, then it's Disney that actually comes out ahead financially.
Disney is not afraid of losing theme park days. They are afraid of losing the $1869 at the hotel.
The battle is not for theme park attendance; it's for hotel stays.
Gate clicks are just as important as hotel stays.
If a family of 4 stays 2 nights in Florida, and stay both nights at a Universal resort but visit Universal one day and WDW the other, WDW is getting as much if not more money because of the tickets, food, merchandise, etc..All of that stuff adds up well beyond the hotel stay.
Speaking of which, there is absolutely no proof supporting the notion that the new hotel Universal is building will be successful to begin with other than layman's logic with nothing to support such a concept. You can make a reservation just about anytime you want now at their current resorts which should be a barometer for how well a second class value resort could be. I have doubt a value resort without the same perks as a deluxe will be successful. I know I'll never stay there personally.
Disney value resorts are successful for one simple reason. They are Disney, Universal does not have such a reputation.
Jimmy Thick- If you build it...They might come...