Ok, I understand your point. But, if you were one of those companies, and people were screaming hate for something they've never actually seen or experienced? Something they actually have NO concept about, would you automatically cancel the project? If Coke came out and said, hey, we have a new offering in the works, something that we're really excited about, and it's going to be bacon-flavored soda. Bad example, everyone loves bacon. Ok, your example, licorice flavored. Not that they are replacing their formula, because that is not what Disney is doing here. It's an addition. So, a new flavor. They're going to put out a new soda. I doubt they'd cancel this new flavor because of 50% of their Facebook comments were negative. They'd likely still try and put it out, if they believed it was going to be a good product, and have it's own fanbase.
And this is where we probably agree. This has been a massive failure, so far, in the information. IF Disney believes in this project as strongly as they do, they should be showing the online community why they have no reason to worry. A few pieces of concept art, released to some super-fans (I dont think those hit the actual media), and a little video from J. Cam at D23 (again, it's target - superfans). That's all they have thrown out. This had better be a wakeup call for them. They had better realize they have some major PR to do here. If they believe in this project, and I think they do, then they had better get out and show us why they do.
