I remember being dragged to an opening day (not
the opening day, May 25, 1977, which was only a limited engagement) 10 AM showing of
Star Wars at my local theater by my brother-in-law (a Sci Fi fanatic).
I said no one goes to a movie at 10 in the morning, didn't even know they showed movies at 10 AM. My brother-in-law told me I didn't understand, this was a special showing. He said this movie was going to be big,
really big. There were maybe 20-30 people in the theater. This was back in the day when movie theaters were large with hundreds of seats per screen.
The opening music was cool, I was absolutely wowed by the size of the first Star Destroyer, but what was it with all these robots. Where are the people? I didn't even begin to warm up the movie until Luke finally appeared on the screen.
We stayed for 3 showings that day. Even in the days before cell phones, word-of-mouth got out quickly. I remember people on pay phones (remember those?) calling their friends to come to the theater. The last showing we stayed for was packed.
I've never attended another movie showing that could ever touch the magic of that first day. Those who have grown up in the post
Star Wars era can't really fathom what it was like, especially in the early to mid 1970s, when movies (except Disney movies which really stunk in the 1970s) were targeted for adult audiences and nearly always were depressing to watch. (Just think
Chinatown,
One Flew Over the Cuckoo's Nest,
Three Days of the Condor, etc.) Even early blockbusters (e.g.
Jaws and
Rocky) were cerebral, lots of gritty dialog targeted for mature audiences.
Star Wars completely changed the movie going experience. At the time, it felt like all other movies before it lacked the one thing
Star Wars had an abundance of: joy.
Star Wars was the first "fun" movie I ever watched. It's a feeling that's impossible to explain to those who did not experience the 1970s and did not see
Star Wars during its initial run.
After that experience,
Star Wars will always remain
one film.