WDW really could use another moderate resort. They are the sweet spot for many guests - the deluxe are priced too high (well, all WDW resorts are priced too high, but the deluxes are unattainable for many) and the values have small rooms and are too heavily aimed at kids with the theming. The moderates are a good mix of relaxed theming and value (once again, in terms of on-site Disney), and are usually packed. Given that it has been almost 20 years since Coronado Springs opened, I'd love to see a new moderate pop up.
While they do feel like Disney resorts from all the bright colors and quirky architecture, it didn't change the fact that they are basically drive in motels with better views. They really don't feel like middle ground resorts.
We felt they were value resorts with moderate resort prices. If they build another moderate, I wish they would actually have it be a moderate resort.