Cesar R M
Well-Known Member
Universal relies largely on intellectual property to sell their attractions, and they are getting repeat business when the attractions themselves are of a high quality. They have also done a much better job marketing The Wizarding World of Harry Potter than Disney has ever done for New Fantasyland, Star Tours or any other addition to the parks. What's funny, is that it seems like the add campaign for Potter was similar enough to the Universal Escape ad campaign (no distinction between parks) but with it being 10 years later, people were willing to do the necessary research for the in demand Intellectual Property.
speaking of Intellectual stuff..
Now that disney Owns MARVEL.. will this cause some pressure to remove the naming of some of Universal's park rides or attractions? like SPIDERMAN?