OH sorry!! Thought you were referring to this wednesday
People have to choose to follow Disney social media. The point of these events is to get the message out in the main stream media to audiences who aren't already Disney nuts who read the blog and follow Twitter, etc. It's like when DIS sponsors a week on Wheel of Fortune our Live with Kelly and Michael. You inject the brand message into channels that your target audience consumes every day.
OH sorry!! Thought you were referring to this wednesday
. But still thought there was something this wednesday affecting the MK.
Yes, and if those were the attendees, that makes sense. Preaching to the choir by inviting the lifestyle blogs does not
There will be thirty something radio stations broadcasting live from Wilderness Lodge in English, Spanish, French, and Cantonese this week. Those broadcasts will reach a lot more ears than the lifestyle bloggers.
My point was that people are criticising the newsworthiness of this week's events. All I'm saying is that this IS mainly a marketing event, not some kind of breaking news announcement.
See my post above. This isn't supposed to be a "major news" event. It's a "visit WDW this summer" event.
I cant see anything in there that gets me to book a resservation...
Because you know it already. To someone who hasn't been in ten years, New Fantasyland might be a very major story. So might a 30% off rooms offer. It's not about US. Marketing is wasted on us because we know it all weeks, months, or years in advance. We'll probably yawn when Disney Springs has its grand opening but it might be completely unheard of until that day for a casual guest.
Word of mouth is much cheaper than TV air time.
I think theres at least 6 or 7 people who follow Ricky on twitter that dont follow the Parks blog.
See post 209. 30+ radio stations . I'm not sure where the "Disney specific media" comment is coming from.
Showcases torches are getting new gas pipes?
