MarkTwain
Well-Known Member
I truly believe that the popularity difference between the coasts for Star Tours is a function of Disneyland guests typically being better educated about the parks. This is at least in part, Disney's fault. Star Tours 2.0 wasn't really marketed at all that I saw. I see Harry Potter ads all the time, I see generic Disney ads all the time, but nothing on Star Tours.
I guarantee that a large percentage of Disney World fans weren't aware that there was even a change until they actually got on the attraction. Even then, I'm guessing that several of the once every 5 year visitors spent the first few minutes trying to remember if this had 3D glasses the last time.
The ads they came up with for Disneyland were great, with Darth Vadar touring the park - where were those for Disney World?
Couple that with 4 simulators versus 6, and you have a much a higher demand in Disneyland.
I agree with this completely. I think the difference has very much to do with the two resorts' ad campaigns, as well as how word of mouth spreads among Disneyland guests vs WDW's.
So many visitors to Disney World come from the north east. Advertising specific things, such as a new Star Tours attraction will bring in guests. The Wizarding World of Harry Potter is proof of that concept.
I understand the need to have the heart warming generic Disney ads, but those are targetting families. The market share that Universal is tapping into more right now is that teenager/young adult market share that their attractions cater to. I have yet to see Disney do this in Disney World. They constantly fight the negative misconceptions that young adult males have with the Disney brand. I can sell nearly any person on the planet on a Disney vacation, as can most people on this forum. The problem is people don't know what it has to offer them.
When someone comes to me for Disney information in preparation for a trip, the first thing I ask them is, "What are your impressions of Disney?" "Do you have any pre-conceived notions about what your vacation will be?" More often then not, the men that I ask assume it's all pixie dust, princesses, and rodents. Those of us on here know that's not true, but they're not getting that message out to the masses.
Instead they buy Marvel in hopes that will make the adult male demographic think Disney is cool? You're probably right in that Star Tours as a single attraction in a relatively unthemed area of DHS is not enough to sell most individuals on a Disney vacation. But rolling in the likes of Expedition Everest, Tower of Terror, Rock 'n' Roller Coaster, Dinosaur, Mission: SPACE, Test Track and Star Tours into a single advertisement would be helpful to sell the parks to that demographic that views Disney as childish and/or feminine.
I took marketing classes too, but that doesn't make me a marketing expert. What I can see though is that Universal's advertising is working, and it's not even good advertising. It doesn't tell you what park Harry Potter is in; it doesn't even mention Islands of Adventure. But people are going to see The Wizarding World of Harry Potter from all over the world. You're telling me that Disney shouldn't have targeted advertising in New England is silly.
Once again, I agree, and encourage you to check out this thread I started. I'm starting to seriously think that Disney would be acting in their own best interest if they started broadening the image and reputation of WDW in their nationwide marketing.