WDW1974
Well-Known Member
Instead they buy Marvel in hopes that will make the adult male demographic think Disney is cool? You're probably right in that Star Tours as a single attraction in a relatively unthemed area of DHS is not enough to sell most individuals on a Disney vacation. But rolling in the likes of Expedition Everest, Tower of Terror, Rock 'n' Roller Coaster, Dinosaur, Mission: SPACE, Test Track and Star Tours into a single advertisement would be helpful to sell the parks to that demographic that views Disney as childish and/or feminine.
I took marketing classes too, but that doesn't make me a marketing expert. What I can see though is that Universal's advertising is working, and it's not even good advertising. It doesn't tell you what park Harry Potter is in; it doesn't even mention Islands of Adventure. But people are going to see The Wizarding World of Harry Potter from all over the world. You're telling me that Disney shouldn't have targeted advertising in New England is silly.
I don't count anyone working at high levels of Disney marketing as an expert at all. I think their product speaks for itself.
That said, I don't disagree with the concept of marketing the entire package on the national level. I'm not saying I might not test some specific stuff be it ToT ... or EE (although that would be laughable now) ... or even just park specific like an EPCOT campaign. But I don't feel it is needed if the package you present is of sufficient quality to get folks excited enough to visit.
~We should ask Shell Holtz~