cjkeating
Well-Known Member
Yes but discounts were a given, everyone waited for the free nights or free dining discounts. Now when they need to stimulate some demand they can be selective in when and where they target discounting.It makes me smile when they talk about commercial strategy. As if they ever had a strategy to over discount or under price. They were maximising their revenues every year. Since covid they have charged more for less and to their surprise the parks remained full. My gut feel is this can't go on forever (especially as I reckon guest satisfaction is down a little bit vs pre covid), at some point
discounts will come back because it is better to let someone in half price than have the park underutilised.
There has certainly been a lot of low hanging fruit at DLP for them to improve to make some more cash and I'd say there was still quite a lot left. I'd expect Premier Access packages to make an appearance at some point. Or when WDSP relaunches split Premier Access between the two parks for the same price as it currently is.Cutting discounts, adding more capacity to existing restaurants for profitability, price increases for tickets and passholders might be just a part of this new commercial strategy. I guess hand in hand with an overall expansion of DLP over the next few years we might also see more on that front as well. What do you expect to happen? Will DLP go more "premium"? Full Genie+ or other new upcharge features?
Pricing really isn't at breaking point, I'm not sure where you got that impression from? Yes there was noise about the new Annual Passes or DLH has some wild pricing. But if you are spending 1000 Euro on a hotel room what's a 100 Euro dinner? If you don't want that you have most other hotel buffets 35-40 Euro.If pricing is at a breaking point in Paris, and they’re barely at profitability, what’s the solution? Cut pricing and operate at a loss?