I can only assume that Avatar is 11 and Harry Potter is 12?
This is a great list, thanks for sharing this with us.
From the Forbes article...
The Licensing Letter’s Top-20 List:
1. Disney Princess (Disney) $1.60 billion
2. Star Wars (Lucasfilm) $1.50 billion
3. Pooh (Disney) $1.09 billion
4. Cars (Disney) $1.05 billion
5. Hello Kitty (Sanrio) $800 million
6. Mickey & Friends (Disney) $750 million
7. WWE (WWE) $700 million
8. Toy Story (Disney) $685 million
9. Peanuts (Iconix, Peanuts Worldwide) $600 million
10. Sesame Street (Sesame Workshop) $515 million
11. Disney Fairies (Disney) $435 million
12. Thomas the Tank Engine (Hit Entertainment) $390 million
13. Garfield (Paws Inc.) $370 million
14. Dora the Explorer (Nickelodeon) $330 million
15. SpongeBob (Nickelodeon) $330 million
16. Spiderman (Marvel/Disney) $325 million
17. Ben 10 (Cartoon Network) $295 million
18. Angry Birds (Rovio) $250 million
19. Batman (DC/Warner) $245 million
20. Barbie (
Mattel) $242 million
As both sides can see neither Harry Potter or Avatar is in the top 20. Now, we all know that licensing value in the retail market has little to do with theme parks. Both sides have a good amount of quality IP and are capable of providing high quality attractions and entertainment.
When looking specifically at IP in the retail space you would most likely prefer Disney as they sell princesses (#1), Star Wars (#2), Pooh (#3), Cars (#4), Mickey (#6), Toy Story (#8), or Fairies (#11) while at Universal their #1 IP for their parks in this list is Spongebob (#15) and Spiderman (#16) which combined don't even add up to Toy Story's take.