They tried to get Walt for this one, but they forgot to take him out of the freezer in time to shoot the ad.
That is why all this criticism about the new commercial is just a bunch of garbage. Everyone is different and sees things differently. For example, that ad generated for Japan is so far away from any realistic Disney image that it would be laughable if it wasn't such a depressing ad. The majority is telling a story about a woman that married an ice cube. She longed for the closeness and warmth that according to the film, never existed. Then all of a sudden he see fireworks and is cured and they all live happily ever after. Really? That somehow is believable, but someone using sunglasses and looking like they are about to have some fun, in the present, isn't?
I am old and I do not really make any effort to keep up with what is cool or what is current, but, I did have the occasion to witness a wedding this past weekend. I watched as the wedding party (very large, btw, with 28 in the party) were having pictures taken. The photographer had to keep telling members to take off their sunglasses for the pictures. It was a sunny day, but, the pictures were being taken in a beautifully shaded area. No direct sunlight. As they left the church after the ceremony, it was like watching a synchronized swim meet. They came out, again in a shaded area, at 7:45 in the evening, and as they cleared the door, the sunglasses were put on immediately.
If the intent of the ad was to get the message across that it would be cool and fun to go on the Mine Train as a family, well it worked, like it or not. That is the message that I saw. If the intent was that it was not just a kiddie coaster, that message got there as well. So, then one has to ask, what was it supposed to be? It was promoting a specific attraction, not the general park and the multitude of emotions that they might be able to play off of, if that were the case. There is a time and a use for heart tugging ads, which, btw, are far more exploitative then this ad, this was not one of those times.