ParentsOf4
Well-Known Member
The numbers suggest change is happening, and it's not the kind of change that corporate Disney wants.The global middle class is ever expanding as former developing countries get richer, and Walt Disney World is seen as a dream destination for many. More and more countries will send more and more people every year, and they won't have a clue that the resort is a shadow of its former self.
Attendance figures will grow and grow, even if Disney does nothing. When Avatar comes online, and any Star Wars stuff that may happen in the next decade, that will top up figures with lots of western guests returning after years of not bothering.
So basically yes, we all need attendance to drop to see some action, but I can't see it happening any time soon.
No amount of Frozen meet & greets will bring 'guests' to the parks if they no longer can afford WDW.
WDW's attendance over the last few years was propped up by a South American market that's now in an economic crisis and, before that, by discounts that reduced WDW's gross margins to record lows.
Today's WDW prices are driving people away. WDW's 'cheapest' base tickets are up 28% since 2010. Family income simply hasn't kept pace.
Based on historical data, WDW attendance should be up anywhere from 5% to 10% this year. Revenue should be up well into the teens, perhaps even breaking 20%.
Instead, WDW is seeing an anemic 1-to-2% attendance increase and is struggling to reach double-digit revenue growth.
Iger’s P&R strategy has hamstrung WDW, smothering it exactly when it should be blooming.
Price hikes, quality cuts, and delayed investments are not the paths to healthy growth.
Eisner used to call Theme Park executives “monkeys” because, Eisner thought, running a theme park was so easy that even a monkey could do it.
When it comes to WDW, Iger and his brain trust have proved that Eisner was right.
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