DVC sacrifices long-term profits for short-term profits. Since executives making these decisions tend to focus on their current year's bonuses (which are tied to short-term profits), building more DVC is an easy decision.
DVC works on a points system. It takes a certain number of points to book a room. There are 2 costs associated with DVC: purchase price and annual Maintenance Fee (MF). Both are best thought of in terms of price-per-point.
I'll use the Boardwalk Villas (BWV) as an example.
BWV opened in 1996 at a purchase price of $65/point. It currently takes 108 points to book a Standard View Studio for a week at BWV during the summer or spring break, which means someone would have had to spend $7020 back in 1996 (ignoring small ancillary costs) in order to purchase enough points to book that room today.
That $7020 looked great to the bottom line in 1996. Disney executives would have received nice bonuses back then.
However, there are long-term consequences.
With the current BWV MF at $6.01/point, a BWV Standard View Studio costs a DVC member $649/week or less than
$93/night including tax!
At today’s WDW prices, you can’t find a Value Resort room for $93/night with tax in the summer.
What corporate Disney did with BWV was sacrifice profits for decades in order to realize substantial profits back in 1996.
Even though current DVC purchase prices are much higher than they were in 1996, DVC continues to sacrifice long-term profits for short-term profits.
The Villas at the Grand Floridian (VGF) opened in 2013. Its current buy-in is $165/point. Crunching the numbers, a purchase today requires $27,885 for enough points to stay a week in a Standard View Studio during the summer. Annual dues for that room work out to $914/week or less than
$131/night.
That $27,885 makes the 2014 numbers look great but that $131/night in 2015 (and 2016 and 2017 and ...) for a Grand Floridian room, well, that doesn’t look so great.
When there were a limited number of DVC rooms, DVC filled a niche market. Some consumers were interested in an Orlando timeshare and Disney was wise to cash-in on that.
The problem at WDW today is that the number of DVC rooms has proliferated tremendously. DVC now has 4300 separately bookable rooms. These compete directly with Disney’s 5600 Deluxe Resort rooms.
Disney hasn’t built a single Deluxe or Moderate Resort since the Animal Kingdom Lodge opened in 2001. Meanwhile, they’ve added another 2600 separately bookable DVC rooms!
In recent years, the DVC resale and point rental market has boomed even as Disney’s hotel occupancy rates have declined. DVC is cannibalizing Disney’s highly profitable hotel stays.
Signs point to an improving Orlando tourist economy, which will hide DVC’s sins for a few more years. As a result, expect more DVC to be built.
Pandora might take 6 years from announcement to opening, but new DVC resorts will take considerably less time.