Rich T
Well-Known Member
Disney has, for quite a while now, been diluting the image that created their fan base in the first place. They are now a huge mega-media corporation, and anything that—in their eyes—isn’t profitable “enough” gets dropped through the trapdoor. They’re now pitching to the wealthy and upper middle class, and that means going after the iPhone/Starbucks/Tesla demographic with their ads.I've been seeing a lot of Disney+ ads lately. I have to say, they're abysmal. I mean, they're really bad commercials. I just keep thinking about how much better the platform would have been marketed in the 2000's. There's no Mickey Mouse in these commercials, no families sitting together on the couch watching Snow White, no Tinkerbell sprinkling pixie dust on the TV. There's no emotion in an of these commercials, just flashes of Olivia Rodrigo, The Beatles, and a bunch of other content that has no relation to the traditional Disney image or brand.
Disney used to sell emotion, now they sell content. It's a big change and I have to imagine the company will suffer for it in the not-so-distant future.
As far as today’s Disney goes, there is no more “Traditional Disney Image” except families spending insane amounts of money at their resorts.
Disney is now The Simpsons
Disney is now Loki
Disney is now a bazillion other things that did not originate at Walt Disney Studios.
They lost their identity long ago, and made the word “Disney” meaningless, just as they use the words “magic,” “dreams,” and “wishes” like McDonalds slapping pickles on a Big Mac. (Except the Disney Big Mac would probably cost $20).