In today's Disney Company, the Vision is being guided by clear-thinking strategic planners, marketers, statisticians, politicians, social engineers, accountants, and bankers... with the creatives as mere hired help.
Where once Spirits of Youth — animators, artists, storytellers, Imagineers, designers and futurists — contributed the guiding light to Disney's name and image, providing the very essence of the public perception of the company — now their laugher has grown silent, quashed by the practical crunching of numbers and the sensible questions of predetermined surveys (if not the ringing of a cash register).
Innovation has been replaced by templates, imagination by projections, inspiration by management structure.
Mary Poppins has been dismissed by the Walt Disney Company for creating an unseemly display of creative chaos and emotional resistance in the steely presence of MBA practicality. The system has choked out that Spoonful of Sugar.
"We have no obligation to make art. We have no obligation to make a statement. To make money is our only objective." —Michael Eisner
Poppycock!
It's not an allegorical stretch to say the Walt Disney Company is now run by the likes of George Darling, Polly Harrington, Miss Sally, Andrew MacDhui and George Banks. Animators have had their last night in the nursery, fairy tales have been forbidden, audiences have been ordered to grow up, cast-members are never to quote what Walt used to say, the storytellers have been sent away, the old rides and films have been put to sleep and your tuppence will never be used to Feed the Birds.
I'm sure it's all very sensible on a spreadsheet. But we kids don't like it — and refuse to give up the dream.
...And it's no wonder that this Disney "family" is in chaos.
Meanwhile, the Spirit of Youth enlivens PIXAR with goodwill from audiences worldwide, hungry for the childish Disney experience that the Company itself now refuses to produce. So customers have found their Laughing Place in Emeryville instead of Burbank, Anaheim and Orlando and taken their disposable income with them.
But the rational eyes of Disney management are unwilling or unable to see the message at the end of their noses.
To our chagrin, in real life there are no magical nannies to pop in and set things right. But hope springs eternal that the winds will change and that ship will once again fly across the moon, triggering memories that even strategic planners must have seen a long time ago, when they were very young.
"If all the world thought and acted like children, we'd never have any trouble. The only pity is even kids have to grow up." —Walt Disney