Test Track refurb???

JWG

Well-Known Member
Wonders of Life

I think Horizons would have gone this way as well had Compaq not stepped in to save it. While it operated seasonally, it was on it's way out once General Electric stepped out. Matter of fact, it did close until the WoM closure forced it back open.
 

montyz81

Well-Known Member
Test Track is indeed going down in April. It was originally January but park operations needs forced a postponement.
Any chance you can tell whoever told you to push them to May. I am going on April 21st and I have finally convinced my Son to go on this ride (he never used to like roller coasters). Just a few more weeks and I can get him on it.

I know you can't tell them to delay it, I am just trying to be funny.:ROFLOL:
 

kaos

Active Member
There are sponsors of attractions in ALL the parks!

KODAK, Stauffers, Nestle, McDonalds at one time, RCA, FedEx, Carnation, FujiFilm... Even It's a Small World is sponsored by Mattell... This is nothing new in any Disney park and will continue far into the future
 

Rob562

Well-Known Member
There are sponsors of attractions in ALL the parks!

KODAK, Stauffers, Nestle, McDonalds at one time, RCA, FedEx, Carnation, FujiFilm... Even It's a Small World is sponsored by Mattell... This is nothing new in any Disney park and will continue far into the future

While that's true, the sponsors of Future World pavilions seem to have more pull in the overall attraction's themeing, message and design.

Alamo may "sponsor" the Peoplemover, and Mattel may "sponsor" small world, but they haven't exactly had a lot of say in how the attraction is designed.

Compare that to Siemens and Spaceship Earth, or GM and Test Track.

-Rob
 

devoy1701

Well-Known Member
While that's true, the sponsors of Future World pavilions seem to have more pull in the overall attraction's themeing, message and design.

Alamo may "sponsor" the Peoplemover, and Mattel may "sponsor" small world, but they haven't exactly had a lot of say in how the attraction is designed.

Compare that to Siemens and Spaceship Earth, or GM and Test Track.

-Rob

I think it's purely based on how interested the sponsors are in the design of the attraction (and how willing/how much they are willing to sponsor).

Alamo SHOULD offer more say (be more strict) on the design of show elements of the TTA...IMO
 

WDW1974

Well-Known Member
There are sponsors of attractions in ALL the parks!

KODAK, Stauffers, Nestle, McDonalds at one time, RCA, FedEx, Carnation, FujiFilm... Even It's a Small World is sponsored by Mattell... This is nothing new in any Disney park and will continue far into the future

I've been wondering if sponsorship in TDR plays into what an amazing show the OLC puts on every day for guests.

Literally every attraction (even minor ones) ... every food location ... most every shop ... even all the parades and shows have sponsors. It's a level that DL and WDW never had even in their best days

Companies have long since decided the cache associated with being a sponsor for Disney just isn't what it once was ... and the economic collapse seemed to put the nail in the coffin. Now, it's a big deal when someone like Ocean Spray comes in. Anyone for crasins?

~GFC~
 

NoChesterHester

Well-Known Member
I've been wondering if sponsorship in TDR plays into what an amazing show the OLC puts on every day for guests.

Literally every attraction (even minor ones) ... every food location ... most every shop ... even all the parades and shows have sponsors. It's a level that DL and WDW never had even in their best days

Companies have long since decided the cache associated with being a sponsor for Disney just isn't what it once was ... and the economic collapse seemed to put the nail in the coffin. Now, it's a big deal when someone like Ocean Spray comes in. Anyone for crasins?

~GFC~

So why would the OLC be more successful in finding sponsorships then the WDC?

I do believe in park sponsorships have their place. The effectiveness of advertising is debatable anyway, but we all seem to remember the major attraction sponsors. I'm sure it has some sort of effect in the people they are actually reaching. Did I buy any GE or Seimens products because I saw their logos in Epcot as a child? I dont know, but I have always associated a positive memory with their products.

I'm surprised they haven't been more successful. My best guess is that there is plenty of interest, but the price is set too high.
 

Expo_Seeker40

Well-Known Member
I think it may have to do with perks and expansion rights with TDR. Getting their sponsorship dollars for "value" and not just in advertising. TDR doesn't do it cheap.

~GFC~
 

huntzilla

Active Member
So why would the OLC be more successful in finding sponsorships then the WDC?

I do believe in park sponsorships have their place. The effectiveness of advertising is debatable anyway, but we all seem to remember the major attraction sponsors. I'm sure it has some sort of effect in the people they are actually reaching. Did I buy any GE or Seimens products because I saw their logos in Epcot as a child? I dont know, but I have always associated a positive memory with their products.

I'm surprised they haven't been more successful. My best guess is that there is plenty of interest, but the price is set too high.

I feel the problem is cyclical. Companies want a high ROI with their sponsorship, they know they will receive that in TDR because of how quality the parks are. In order to get my sponsors at WDW, they need to better the show all throughout the resort. However, people inside the company feel that the only way to do that is with external fiscal support, ie. sponsors. But if the only way to get sponsor money is with better the parks and the only way to better the parks is with sponsor money...... something eventually has to give. Hopefully with the recent refurbishments and upcoming attraction additions, and example that this Test Track refurb will set, more companies will see the potential in sponsoring sections of WDW.
 

ChrisFL

Premium Member
So why would the OLC be more successful in finding sponsorships then the WDC?

I do believe in park sponsorships have their place. The effectiveness of advertising is debatable anyway, but we all seem to remember the major attraction sponsors. I'm sure it has some sort of effect in the people they are actually reaching. Did I buy any GE or Seimens products because I saw their logos in Epcot as a child? I dont know, but I have always associated a positive memory with their products.

I'm surprised they haven't been more successful. My best guess is that there is plenty of interest, but the price is set too high.

Because OLC only has to worry about a 95% Japanese market, MUCH of which is relatively local....WDW has to worry about a broadly international market.
 

Monorail Silver

New Member
Does anyone know if there will be an on-line version of "Design a car and make a TV ad" thing as it's probably going to be a long time before I go again!
 

muteki

Well-Known Member
I understand how the sponsorship system works and why it was/is there and that is great and all, what I have trouble with today is the "we dont have/we can't get a sponsor so you don't get anything" mentality.

I understand that at one time Disney couldn't foot the bill alone for it's attractions, but that is no longer the case today. So to try to use the "sponsorship" excuse today doesn't seem all that believable to me. I may be wrong about this, but I don't think Carsland has a sponsor (or FLE for that matter). So holding Epcot attractions to this unique standard just because they used to seems silly.

I think it is great that Disney seeks out sponsorships (and I hope they continue to do so (even though some of their input is stupid)) but it shouldn't be a gating factor for building a new attraction, or the upkeep of an existing one.
 

alphac2005

Well-Known Member
I think Horizons would have gone this way as well had Compaq not stepped in to save it. While it operated seasonally, it was on it's way out once General Electric stepped out. Matter of fact, it did close until the WoM closure forced it back open.

Compaq made the agreement to build the new space pavilion, but they didn't contribute anything to the operation of Horizons. Horizons only was revived seasonally due to Universe of Energy and WoM closures, otherwise, Horizons would have been mothballed much sooner.
 

alphac2005

Well-Known Member
Anyway, I think one reason for Epcot having sponsors was going back to the original City plan.

I'll have to dig up the book where I read in detail regarding this, but that's not why the company had sponsors of pavilions at EPCOT. It was cut and dry, Disney wanted additional revenue to offset costs. Several World Showcase pavilions were shelved because of a lack of funding from their host country and/or companies within that country.

A recent example is of Norway. When funding from Norway ceased, Disney started to run the pavilion bare bones and even removed the Viking ship playground. In reality, that money isn't really needed to operate the pavilion with top-notch quality, but in the way the company (based on what I've seen in many business structures) very possibly allocates funds per attractions (and zones so to speak in Epcot) it's very possible that without the corporate money, they cut back to save money. Not that there isn't a mountain of money available to them, let alone the near $100 single day ticket admission price that should keep the place shiny and clean, but accounting tricks most likely restricts funds available. Any further insight on this? It would be interesting to know their exact fuzzy math departmental business breakdown.

As another post mentioned, the company was much smaller and there was more of a need. Today, the company doesn't need sponsors to operate any part of their property. It's all about padding the bottom line. The idea that it can't upkeep a pavilion because it doesn't have a sponsor is downright laughable and simply another excuse.
 
Yes that is true! My travel agent who is a specialist in WDW old me that it is true also said that the Country bears Jamboree is also down. They will be down when I am there in 19 days...Sorry
 

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