Conversation from another thread about Disney's plummeting brand reputation from the general public. Reposting here as the failure and controversy of this film is just another point of erosion of this one trusted and beloved family entertainment brand:
More information from the 2022 Axios/Harris poll, a widely recognized corporate brand poll that Disney has touted in the past, in 2019, Disney was #5, rated "Excellent" as it had been for years.
Fast forward just three years later and the company has shockingly dropped from #5 "Excellent" to #65 "Good". A nearly 100 year old brand took just three years of terrible cultural and controversial decisions to fundamentally change the public's perception and reputation of its brand.
And the low reputation is on points that used to be heart and soul of the brand: Trust. Ethics. Citizenship. Culture.
We are talking about the Walt Disney Company here, not Best Buy (which BTW now rates 14 places higher than Disney).
A brand and the trust of the public is an exceptionally fragile thing and the saying usually goes "when you're in a hole, stop digging", but Disney seems to be bringing in the steam shovels. Oh, and you know who won't be getting fired for the destruction of one of the world's most beloved brands? The DEI staff that has ruled the company for the past three years.
Truly a shame to see The Walt Disney Company now ranked below 64 other companies including Kohls, Walgreens, Lowe's, Target, Netflix, etc. Shocking actually.
Will be interesting to see in the 2023 poll with the continued controversies this year if the brand will get an expected "dead cat bounce" after a huge fall like this or the decline will solidify or fall even further (if that is even possible).
But as another poster put it so eloquently and succinctly, "Disney doesn't care about Midwest moms". Indeed - how's that working out for you, Disney?