The Empress Lilly
Well-Known Member
We need an 'awesome' button next to 'like'!You have to keep 2 points in mind when discussing Iger et al:
First, the folks running TWDC are really smart businessmen. Nuff said on that.
Second, the folks have absolutely no passion when it comes to the theme parks. Film? TV? They live for that stuff but theme parks are at the bottom of their lists. You want to kill your career in Burbank? Just say that you love the theme parks and take your family there all the time.
Every WDW executive is pretty much expected to take one gold-plated WDW vacation (e.g. 3-bedroom villa at the Grand Floridian, dinner at Victoria & Albert, etc.) at least once in their careers. However, saying that you actually enjoyed it and want to take your family again is tantamount to admitting that you have no taste.
The theme parks originally (and still are) largely targeted for the Plebeians. To be a senior executive at TWDC, you have to act like a Patrician. Every up-and-coming exec knows that, meaning that mid and low-level management quickly learns to treat the theme parks with contempt.
When Eisner joined Disney, he quickly started calling the executives running the theme parks "monkeys" as in "even a monkey could run them". At that time, the theme parks were the only profitable business segment. Eisner, who was completely clueless (as is Iger) when it comes to theme park business, thought the business was easy because the folks running them made it look easy.
What Eisner failed to understand was the folks running the theme parks loved them dearly, visited them often, and constantly were looking for ways to improve "Show". They were forced out in the 1990s and replaced by executives more concerned with saving 0.04 cents per napkin than actually improving show. WDW has declined exactly because those making the most important decisions about it don't believe in the theme parks, don't have any passion for the theme parks, and wish TWDC wasn't in the theme park business.
If I may differ at one point: Walt genuinely loved the parks, as did many of his higher ups. The parks weren't designed for plebeians by them, they were designed by mainstream middle class for mainstream middle class. At worst, one can make the allegation that they were designed by middle aged white men for their own.
I think you are spot on in judging that current management feels the parks are not for them, are below them, are for the plebs.