The majority of the capital expense to create this initiative has already been spent. There will be some increased operating expenses, which we are already starting to see this year. But obviously they will probably ramp up more as we roll out the feature. The product itself is in a test phase. Some of it, in a very limited form, is available to our guests.
I actually tried it out last week and was extremely impressed, because it will give people an opportunity to really plan their vacation in advance of coming; notably, the ability to make reservations on some of our most popular attractions; or, more importantly, some of their favorite attractions. And that will obviously have an impact on guest experience by not only improving the number of attractions they can experience while they are there, but guaranteeing that they'll be able to see the ones or experience the ones that they want.
And additionally, the band serves as your room key. That's already somewhat operational, although in test phase. It serves as your wallet. It serves as your ticket. And it gives us the ability -- with voluntary information that you provide to us -- to enable personalization and customization, which we have not been able to do before. And that's really impressive. So I'd say you're going to see the product rollout at some point later this year. We're purposely not announcing when it will be rolled out. In effect, a lot of the features of this product will actually be rolled out over a long period of time. We want to make sure that we get this right before we go too fast with it. But so far, we're very, very excited about it.