Soda price increase

Hrudey3032

Well-Known Member
People are complaining about the price of the drinks going up but I stopped at the Wendy's on US27 by I-4 and the cost of a Medium(same size as the Disney Large) was 2.29 so while the cost has gone up it is fairly in line with what others are charging. All I can say is when I go to Walt Disney World I plan my budget accordingly. I expect to pay $10-12 per meal(Hamburger,fries and coke) so I just plan a little higher. If you eat twice I would save $25 for that day times 4 days would equal $100 so that is how I plan my trips. I then actually have enough left over if during the lunch and dinner meal that if I want a drink or ice cream I have enough of that $25 left for it.
 

Missing20K

Well-Known Member
I was speaking of the economy as a whole and not just Disney. Disney Parks and resorts will have to respond in other ways to a long recession as people have a choice about vacation budgets. So Disney tends to set prices to continue to get visitors (as they have done) and instead cut operating expenses and personel (as they have done). Disney will continue this strategy and only raise prices where they can. So as someone observed, it may be better to pay a bit more for soda rather than see CM''s and others lose their jobs because that is generally the only choice Disney has.

The pending inflation we face will be in energy and other heavy imports we are way too dependent on.

Ok, I was just wondering about Disney in particular. Understanding the effect inflation and the contraction/expansion of the economy and money supply on how a business operates, I couldn't help but wonder how Disney is doing in the current recession, compared to past recessions. Obviously, they have made it through a couple recessions over the years, and I was curious as to how exactly they did it in the past, compared to the way they are doing it today.

The ah-em, older, members of the site care to reminisce about price increases/decreases in times of economic turmoil?
 

SoccerMickey

Active Member
The last recession this country went through prices did rise at Disney but people still came because during that time they had REASONS for people to come....fans and newcomers as well. There was a new theme park (Disney MGM Studios), new pavilions in Future World and World Showcase (Wonders of Life and Norway, respectively), a A/B-ticket attraction in the Magic Kingdom (Dreamflight), Pleasure Island, and Typhoon Lagoon.
This year they have a karaoke contest and they put Disney World on sale...
BTW...Did anyone catch the business section of the Orlando Sentinel wherey reported that Iger confirmed that resort bookings have slowed down. The last sentence is, "Still, the Disney chief pointed to the recent opening of the new American Idol Experience at Disney's Hollywood Studios as evidence that the company will keep making long term investments in its parks despite the deep recession." You have to admit that's a really funny sentence!!
 

wedway71

Well-Known Member
This is my 2 cents worth...

EVERY year in January, Coke raises the price of its products. The price hike is on all products across the board.Depending on the economic conditions, it is normally around a 1-3 percent price hike.

Late December, companies get a letter from Coke to let them know that there will be a price hike around January. Some companies will either eat the price increase and sell the soda for the same price or they will raise the price themselves to counter the price hike.

Before you start to wonder how or why I may know this is because I was was an Account Manager for Coca Cola in Florida.Some reasons behind the price hike were increased cost of materials such as sugar. The biggest reason for increases from Coke was transportation costs.

Not sticking up for Coke at all, just giving a reason why Disney may have raised their prices on soda.
 

unkadug

Follower of "Saget"The Cult
This is my 2 cents worth...

EVERY year in January, Coke raises the price of its products. The price hike is on all products across the board.Depending on the economic conditions, it is normally around a 1-3 percent price hike.

Late December, companies get a letter from Coke to let them know that there will be a price hike around January. Some companies will either eat the price increase and sell the soda for the same price or they will raise the price themselves to counter the price hike.

Before you start to wonder how or why I may know this is because I was was an Account Manager for Coca Cola in Florida.Some reasons behind the price hike were increased cost of materials such as sugar. The biggest reason for increases from Coke was transportation costs.

Not sticking up for Coke at all, just giving a reason why Disney may have raised their prices on soda.

So can you spread any light on the myth that Disney pays CocaCola NOTHING for syrup?
 

wedway71

Well-Known Member
So can you spread any light on the myth that Disney pays CocaCola NOTHING for syrup?


I really wish I knew. I never dealt with Disney directly when I was at Coke. Disney is for sure a powerhouse account for Coke but not the biggest. McDonalds is alot bigger and buys more.They have to pay for their Coke so I would think Disney does too.

I think the rumor may have started since Disney, like other accounts do not pay for the use of the equipment which could include coolers, and all of the fountain equipment.

The syrup is the most profitable package for Coke, so I dont think they would give that away for free.
I guess it is time to call some of my old contacts back home to find out.
 

SirNim

Well-Known Member
Well, the obvious solution is to smuggle several empty bottles into Epcot and fill them with Beverly, so that thirsts may be quenched all day, in any Park, for free!

Or, *cough* *clears throat* ugggh, *sputter* just have your fill at the Resort food courts...
 

jt04

Well-Known Member
Ok, I was just wondering about Disney in particular. Understanding the effect inflation and the contraction/expansion of the economy and money supply on how a business operates, I couldn't help but wonder how Disney is doing in the current recession, compared to past recessions. Obviously, they have made it through a couple recessions over the years, and I was curious as to how exactly they did it in the past, compared to the way they are doing it today.

Pretty much the same except for the whole Epcot thing which books could be written about. Too bad you don't see that kind of vision and chance taking anymore. Because those can be some of the greatest payoffs. You will see a similar (but much smaller) example at DCA.

But we are getting the Stitch Dance deal.
 

Missing20K

Well-Known Member
Pretty much the same except for the whole Epcot thing which books could be written about. Too bad you don't see that kind of vision and chance taking anymore. Because those can be some of the greatest payoffs. You will see a similar (but much smaller) example at DCA.

But we are getting the Stitch Dance deal.

Yeah it would have been cool to see them take advantage of lower energy, labor, and commodity costs right now and re-invest in their flagship business. Oh well I guess we can dream.
 

jt04

Well-Known Member
Yeah it would have been cool to see them take advantage of lower energy, labor, and commodity costs right now and re-invest in their flagship business. Oh well I guess we can dream.

The window was too small and nobody (well almost nobody :lookaroun) could have anticipated the hard turn the new pres has taken but whatta-ya-gonna-do?

It isn't looking good.
 

hrcollectibles

Active Member
And a T-Shirt costs a $1 for Disney to have made in China but sells for $15 in the parks. That's how business works they don't sell things on for the same price other wise the parks would close down.

We were talking about this at work today. People attitudes to food and drink have been Walmarted where we think food and drink should be much cheaper than it should be because Walmart forces prices down. Its just like ticketmastered where tickets to concerts have gone from $30/$40 10 years ago to $100+ but no one complains and just accepts thats the market rate. The same applys here Disney what the market rate is for drinks in parks but people have the Walmart price in there head.

Navin R. Johnson: [bleakly] I've already given away eight pencils, two hoola dolls, and an ashtray, and I've only taken in fifteen dollars.
Frosty: Navin, you have taken in fifteen dollars and given away fifty cents worth of crap, which gives us a net profit of fourteen dollars and fifty cents.
Navin R. Johnson: Ah... It's a profit deal. Takes the pressure off. Get your weight guessed right here! Only a buck! Actual live weight guessing! Take a chance and win some crap!
 

DisneyPrincess5

Well-Known Member
Honestly no one should be drinking soda walking around the parks, ESPECIALLY if it is hot out...water, water, water all the way. You expend so much energy through out the day, eat salty snacks, and if you're hot, you're sweating (lovely) and you need to rehydrate with water. Even if the water prices increase by a stupid quarter, you should still get it.

Unless you're sitting down at a restaurant relaxing and you're insanely craving soda, everyone should just get water.. that way, you don't have to worry about the price increase :)
 

Glasgow

Well-Known Member
Honestly no one should be drinking soda walking around the parks, ESPECIALLY if it is hot out...water, water, water all the way. You expend so much energy through out the day, eat salty snacks, and if you're hot, you're sweating (lovely) and you need to rehydrate with water. Even if the water prices increase by a stupid quarter, you should still get it.

Unless you're sitting down at a restaurant relaxing and you're insanely craving soda, everyone should just get water.. that way, you don't have to worry about the price increase :)

Be careful what you wish for ... if there was a larger demand for water then they'd charge more for it ... ;) Lets just keep it a secret for now ...
 

WDWRLD

Active Member
I read something a few years about the products sold at Disney. They really didnt call the coke products as free to Disney but referred to them as a break even situation between Coke supplying product to Disney and Disney supplying advertising to Coke products in the parks.
 

Daddymouse

Member
1 - Stop bringing back mugs from previous trips to keep costs down :lookaroun

2 - Don't b**ch about the price, and then fork over the $$ for a soda - there's plenty of water fountains around property if yer gonna whine about the price.

3 - *runs and hides* - I'm feisty today :fork:


OUCH! Sometimes the truth or at least perception can hurt.
 

muteki

Well-Known Member
Just so long as they never stop letting people bring whatever provisions they want through the gate, I will be happy. I have a backpack, and a good pair of legs, and that's all I need.
 

Kamikaze

Well-Known Member
Honestly no one should be drinking soda walking around the parks, ESPECIALLY if it is hot out...water, water, water all the way. You expend so much energy through out the day, eat salty snacks, and if you're hot, you're sweating (lovely) and you need to rehydrate with water. Even if the water prices increase by a stupid quarter, you should still get it.

Unless you're sitting down at a restaurant relaxing and you're insanely craving soda, everyone should just get water.. that way, you don't have to worry about the price increase :)

Hi. I'll drink whatever I want. Thanks.
 

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