To reassure myself, I'm trying to think of an example to prove Lee wrong.
Expedition Everest broke a fairly long drought during which most major attractions represented reiterations of movie or plush franchises. The only significant exceptions (if one counts them, which I do not) were the off-the-shelf carnival rides in Dinoland, U.S.A. After Everest came Soarin', which might be the best recent example of a major attraction that stands to sell relatively few trinkets.
Test Track, Misson:Space, and Rock'n'Roller Coaster were not based on films, but obviously geared to push retail sales.
I can accept the notion of Disney trying to capitalize on the quality of a major attraction by selling related merchandise (Everest, Tower of Terror, or Misson:Space, e.g.), but it discourages me a great deal to think that something like The American Adventure wouldn't be approved in WDW's current corporate culture.
Can anyone think of a similar attraction (Hall of Presidents, etc.) that has made it past planning and been built in the past decade? Most of Animal Kingdom (my favorite park, partly for this reason) was immune from this nonsense until Countdown to Extinction was rebranded after a horrible movie. (I realize that this may have been the plan all along.)
What about something like Big Thunder Mountain Railroad? Is even this sort of attraction now off the table? I know it's decades old, but it doesn't sell much if anything, as far as I can tell.
Finally, can those "in the know" tell us roughly what percentage of management remain true to Walt Disney's vision of family entertainment and theme park planning, and how high up in the food chain they have ascended?