I know like a lot of what I post that this may not sound like it could possibly make sense (because if you use common sense from your reality, well ... it doesn't) BUT ... Disney isn't giving it support because the head of the studios and others inside the company WANT TO SEE IT FAIL!!!!
Rich Ross wants to pass it off as D-I-C-K Cook's failure, while collecting his ridiculous salary and benefits package ... and wants to make sure no one from Pixar ever is allowed to make a live action film again.
It's politics, Hollywood style ... and it's why this film (whether it's great, awful or in between -- which is what I gather) had a ________ poor marketing campaign and never generated any buzz whatsoever.
~Huge opening in Russia ... pass the vodka, comrade!~