_caleb
Well-Known Member
I’ve heard this before (that Figment merch outsells other merch), but I’ve got to ask: why are people buying Figment merch? The character is only featured in Imagination, and his personality is... not great. But people STILL buy Figment plushies and t-shirts?Oh, Disney knows he’s popular. He outsells every other character in EPCOT, with much of his merchandise selling out. If there’s one thing Disney cares about, it’s merchandise sales. Figment makes a lot of him. He could make even more. But it’s no accident that we’ve been seeing more merchandise featuring him within the past year.