GoofGoof
Premium Member
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MM+ Why we can't have nice things.
- Thread starter asianway
- Start date
For a billion dollars you would think the sytem would be able to. lol. But they also dont want to give away the huge 10% discount that you can get, at the very limited locations you can use it at, for the very generic mass produced items that Disney probly paid 10 cents on the dollar for. That would be financially irresponsible. But go ahead and mail two sets of wristbands for a split stay and put them in nice themed boxes and express mail them, and throw in a USB device with the same info you can get on the website. Thats smart AND saves money. /sarcasm off
The Visionary Soul
Well-Known Member
GoofGoof
Premium Member
The latest I heard was the waterfront bungalows and conversion of 1 of the long houses (I think Hawaii) to DVC. Maybe more will come in a 2nd phase, but that seems pretty modest considering some of the rumored plans were closing the luau cove and expanding into the parking lot to build 2 additional multi-floor towers plus the bungalows.
TubaGeek
God bless the "Ignore" button.
Your claim to know the future discredits your claim to know the present.
WDWDad13
Well-Known Member
Well uni doesn't have the room to do something like WDW but someone else may one day.
so because of that I know nothing about the present? Thanks Dr Phil
ParentsOf4
Well-Known Member
What an appropriate question considering this thread is titled "MM+ Why we can't have nice things."
One of the primary goals of MM+ was to help fill the approximately 5,100 empty rooms per night Disney averages at their domestic theme parks.
Those 5,100 empty rooms represent a tremendous amount of free cash being left on the table. We are talking about hundreds of millions of dollars of lost profit every year.
For some perspective, the Grand Floridian has 867 rooms. Just imagine the equivalent of 6 entire Grand Floridians being staffed but without a single paying guest and you get some sense of what they are trying to do with MyMagic+.
Plus they are losing hundreds of millions more on those "free dining" and "room only discounts" Iger absolutely despises.
When MyMagic+'s original budget was around $800M, you can see how just on rooms alone there was a belief among Disney's leadership that MyMagic+ was going to be a Silver Bullet. (How did The Lone Ranger do?
)
WDWDad13
Well-Known Member
Yep that has happened to several families I know. They knew about them, thought they and the idea was "cool" and thought they go sooner rather than later to check them out. They came back and still thought they were neat and worked well so I guess they didn't have any issues haha
TubaGeek
God bless the "Ignore" button.
Time will tell, Jimbo. Till then, we'd all appreciate it if you'd stop trying to dictate reality.
Either way, a strong attraction doesn't require a strong IP. Just look at HM or Pirates.
WDWDad13
Well-Known Member
What an appropriate question considering this thread is titled "MM+ Why we can't have nice things."
One of the primary goals of MM+ was to help fill the approximately 5,100 empty rooms per night Disney averages at their domestic theme parks.
Those 5,100 empty rooms represent a tremendous amount of free cash being left on the table. We are talking about hundreds of millions of dollars of lost profit every year.
For some perspective, the Grand Floridian has 867 rooms. Just imagine the equivalent of 6 entire Grand Floridians being staffed but without a single paying guest and you get some sense of what they are trying to do with MyMagic+.
Plus they are losing hundreds of millions more on those "free dining" and "room only discounts" Iger absolutely despises.
When MyMagic+'s original budget was around $800M, you can see how just on rooms alone there was a belief among Disney's leadership that MyMagic+ was going to be a Silver Bullet. (How did The Lone Ranger do?
They really don't lose on free dining or room discounts...some existing reservations get converted to the discount yes but they book a ton more rooms by offering those discounts too
luv
Well-Known Member
No, I'm not selling anything short.
There isn't one single family in America who hadn't thought about a Disney trip or who was kind of considering one that said, "OMG! We can get a wristband?! LET'S GO!!"
They should use advertising time to try to get people to want to come to Disney World.
doctornick
Well-Known Member
I've always thought a good idea would be to build a resort along the Epcot monorail line (there's a usable plot of land near Bambi Lake). They could use one of the previously discarded themes like an East Asian, Persian or Mediterannean concept and I'm sure it would be a big hit with people being able to monorail directly to Epcot, but also take it to the TTC and MK.
WDWDad13
Well-Known Member
The Visionary Soul
Well-Known Member
Adding DVC to a Deluxe resort allows the resort to increase staffing and amenities... at least it is supposed to... Here's what actually happened. There are so many deluxe resorts with DVC, that to run a Deluxe resort without DVC would be cost prohibitive in Disney's eyes. So, without DVC at a deluxe resort, say the Polynesian, the budget had gotten so bad that they had to make cuts in operations. Ever wonder why that torch lighting ceremony got cut? It's to balance the shrunken budget, something that the DVC addition will hopefully help alleviate and bring the Polynesian back up to par.What an appropriate question considering this thread is titled "MM+ Why we can't have nice things."
One of the primary goals of MM+ was to help fill the approximately 5,100 empty rooms per night Disney averages at their domestic theme parks.
Those 5,100 empty rooms represent a tremendous amount of free cash being left on the table. We are talking about hundreds of millions of dollars of lost profit every year.
For some perspective, the Grand Floridian has 867 rooms. Just imagine the equivalent of 6 entire Grand Floridians being staffed but without a single paying guest and you get some sense of what they are trying to do with MyMagic+.
Plus they are losing hundreds of millions more on those "free dining" and "room only discounts" Iger absolutely despises.
When MyMagic+'s original budget was around $800M, you can see how just on rooms alone there was a belief among Disney's leadership that MyMagic+ was going to be a Silver Bullet. (How did The Lone Ranger do?
This doesn't answer the question if it will fix the low occupancy problem, but it should at least give you an idea of how things are done.
WDWDad13
Well-Known Member
I think part of the problem too is the cost to stay at some of those deluxe resorts were getting and are so outrageous they couldn't keep them filled
luv
Well-Known Member
I don't believe you.
There is no way anyone saw that parade and heard some woman say she got a polka dot wristband and said, "OMG! We can get a wristband?, LET'S GO!!"
...much less jumped on a plane already and arrived, lol.
The Visionary Soul
Well-Known Member
I agree. When it comes down to it, for what you get, the guests staying there are getting a raw deal if they are paying rack rates.
RSoxNo1
Well-Known Member
Alright, I missed a 38 page thread because I've been driving around Massachusetts trying to spend time with every family member for Christmas. If only they knew some important venting was going on about My Magic + they would have understood.
I've said it before and I'll say it again: Advanced bookings is a bad thing. I understand why they want to do it conceptually, but the parks simply aren't equipped for it. They recognized this by trying to add Fastpass+ on attractions that didn't need it in order to "make it work". It's ironic because parks like Universal Studios, Islands of Adventure, Disneyland and Disney California Adventure are more equipped to handle advanced bookings than Epcot, Hollywood Studios and Animal Kingdom.
Fastpass+ is the biggest client facing component of this right now and the parks aren't equipped to handle it the way Disney wants to. If they want advanced bookings to work, they need to build out the parks more. Otherwise, they need to eliminate the concept of advanced bookings.
We've heard of other consumer facing components that can be added to My Magic +, but most of us assume it's going to be E.T. Adventure type personalization. Clearly Disney's Imagineers are capable of more than 25 year old animatronics saying our names so that's how they need to sell the incentives. Allow guests to make Small World characters to appear in the final scene. Have guests appear as ghosts in The Haunted Mansion, have a new level of interaction at character meet and greets. All of these things are conceivable but they haven't been implemented yet.
Disney needs to shift the focus away from advanced bookings to creating a more personalized experience for each guest. Finding ways to add this personalization where it's not super intrusive to the day guests would also be great as well.
I've said it before and I'll say it again: Advanced bookings is a bad thing. I understand why they want to do it conceptually, but the parks simply aren't equipped for it. They recognized this by trying to add Fastpass+ on attractions that didn't need it in order to "make it work". It's ironic because parks like Universal Studios, Islands of Adventure, Disneyland and Disney California Adventure are more equipped to handle advanced bookings than Epcot, Hollywood Studios and Animal Kingdom.
Fastpass+ is the biggest client facing component of this right now and the parks aren't equipped to handle it the way Disney wants to. If they want advanced bookings to work, they need to build out the parks more. Otherwise, they need to eliminate the concept of advanced bookings.
We've heard of other consumer facing components that can be added to My Magic +, but most of us assume it's going to be E.T. Adventure type personalization. Clearly Disney's Imagineers are capable of more than 25 year old animatronics saying our names so that's how they need to sell the incentives. Allow guests to make Small World characters to appear in the final scene. Have guests appear as ghosts in The Haunted Mansion, have a new level of interaction at character meet and greets. All of these things are conceivable but they haven't been implemented yet.
Disney needs to shift the focus away from advanced bookings to creating a more personalized experience for each guest. Finding ways to add this personalization where it's not super intrusive to the day guests would also be great as well.
