MM+ Why we can't have nice things.

wdisney9000

Truindenashendubapreser
Premium Member
I could always talk about my aunt, uncle, their three kids, their kid's spouses, and their 8 grandkids who were there first of the month that had so many issues they have vowed to never return. And they went with hopes of buying DVC, very much the pure definition of the casual park goer.
Its all fine and dandy for those with no problems until its them spending hours at customer service and missing vacation time with their family. They will definitely sing a different tune then. Its the very last thing anyone wants to WASTE time doing while on vacation. Especially knowing that this type of problem would have NEVER occurred without MM+. Yes, its in testing phase (getting tired of hearing that) and Disney will work out some kinks but in the end its a lot of moving parts with MM+ and there will ALWAYS be the potential for a catastrophe to happen to any random family, even yours, @WDWDad13 ;) (glad you had a good trip though)

In the end, it has to make you think, as cool as the tech may seem and with all the advancements it makes, are we REALLY better off? To quote the great Kevin McCallister, "I dont think so."
 

the.dreamfinder

Well-Known Member
I have to tread lightly here, but I will just say that I have been "exposed" to exhaustive research from a time when Disney was trying to sell FP 1.0 to rival parks (yes, it happened). Lots and lots of industrial engineering work done and a lot of it came to the conclusion that FP was a waste of time and resources for all but the most popular of attractions and even then only on high attendance days. It was also the recommendation from this group that the only way to increase theme park capacity and visitor satisfaction was to build more attractions and higher capacity attractions at that.

We all know what Disney ended up doing. The theme park that took a pass on this nonsense and chose to go the other way is Europa Park.
Disney should have shopped MAPO's services in this manner to its competitors. Seems to have worked just fine for ILM and Weta.
 

doctornick

Well-Known Member
Keep in mind whatever the difference would be would not just be due to size, but certain elements that will not be used again (like interactive queues).

Also, there should be a good bit of developmental cost that would not have to be replicated for use in a different resort (e.g. the magic bands themselves, the mickey head readers, the IT invest to "work out the bugs", the website development and integration among different facets, etc.)
 

Voxel

President of Progress City
I am gonna say something about Data-Mining that many are not going to like. I would be more worried about Disney's Future if they were not attempting to Data-Mine. Universal has a massive advantage in the data-mining department that Disney does not have nor will ever have (unless the buy out a communications company or merge). What we forget is that Universal parks doesn't need to data-mine because its parent Company Comcast does it for them. Comcast like all communications companies keep track of EVERY think their users do and how often it occurs. Comcast is well within its legal rights to then pass this information to any branch of their company (including Uni).
Once again I do believe that MM is a good thing but the way it was rolled out was poor as #@$ and has caused more cost/problems then it should have.
 

TimeTrip

Well-Known Member
I still wonder about FP+ success stories. For those successful outings, do you feel you spent more time in the park for spontaneous spending? I feel like we could see a trend where people aren't compelled to show up early, and therfore wind up spending less time in the park and less money. Similarly it could be now more efficient to squeeze AK in in the mornings with fps reserved at another park for the afternoon and evening.

Touring parks more efficiently could mean less money in disneys pocket...
 

wdisney9000

Truindenashendubapreser
Premium Member
I am gonna say something about Data-Mining that many are not going to like. I would be more worried about Disney's Future if they were not attempting to Data-Mine. Universal has a massive advantage in the data-mining department that Disney does not have nor will ever have (unless the buy out a communications company or merge). What we forget is that Universal parks doesn't need to data-mine because its parent Company Comcast does it for them. Comcast like all communications companies keep track of EVERY think their users do and how often it occurs. Comcast is well within its legal rights to then pass this information to any branch of their company (including Uni).
Once again I do believe that MM is a good thing but the way it was rolled out was poor as #@$ and has caused more cost/problems then it should have.
@Jimmy Thick is gonna be here any second now...
 

pheneix

Well-Known Member
I am gonna say something about Data-Mining that many are not going to like. I would be more worried about Disney's Future if they were not attempting to Data-Mine. Universal has a massive advantage in the data-mining department that Disney does not have nor will ever have (unless the buy out a communications company or merge). What we forget is that Universal parks doesn't need to data-mine because its parent Company Comcast does it for them. Comcast like all communications companies keep track of EVERY think their users do and how often it occurs. Comcast is well within its legal rights to then pass this information to any branch of their company (including Uni).
Once again I do believe that MM is a good thing but the way it was rolled out was poor as #@$ and has caused more cost/problems then it should have.

Comcast and most firms = passive profile based on collecting data over time

WDPR = actively collecting data in a public space in real time

They're trying to be one step ahead.

Target already builds shopper profiles based on shopping history and credit card use. What's the next step ahead from that? Imagine those possibilities across everything that a theme park does and it does seem clear why Disney feels that monetizing its property in Florida for this purpose may be more worthwhile than building rides and attractions.
 

the.dreamfinder

Well-Known Member
WDI did do outside stuff... I think the conclusion was is they really were not competitive. For the inhouse stuff they can afford to be inefficient and expensive because there is no competition..
Execution is everything. If MAPO sold high quality AAs to folks like UNI, they could reduce costs by having to create a product to get a contract with a finite budget. @whylightbulb has described in the past how UNI uses vendors against each other to get the quality and costs they want. Things like the Encounter restaurant were never going to change how WDI operates because it didn't force them to compete in a meaningful way thus not addressing WDIs issues with cost and inefficiency.

While ILM can demand a premium from its clients, it can't act like WDI. Seems like there is a lesson there...
 

Voxel

President of Progress City
Comcast and most firms = passive profile based on collecting data over time

WDPR = actively collecting data in a public space in real time

They're trying to be one step ahead.

But can you blame them. (Also I would like to note that Comcast know where I am right now I have received emails Minutes after logging to pirate bay stating that this was a dangers activity.) Disney does not have the luxury of examining every aspect of their guest/consumers lives so they have to do as much as they can when they are on park property if they even want to compete.
I am stating these as a Graduate student in Computer Science and some background in data-mining.
 

GoofGoof

Premium Member
So the same site that directly blamed MM+ cost overruns for all sorts of things that were later debunked by our own insiders as largely misguided and untrue is now claiming some layoffs are the result of MM+ too. I'm guessing every time something negative happens at DL now these guys will be blaming it on MM+.
 

asianway

Well-Known Member
Original Poster
Since this thread garnered such interest, here is some accelerant -

First, the editors note from Dusty:

A round of layoffs has hit Team Disney Anaheim, the week before Christmas no less. Vice Presidents and senior management in several non-critical departments have been dismissed and walked out of the building in the last few days, as President Michael Colglazier is pressed to cut costs wherever he can. These layoffs are currently confined to Marketing, Finance and some of the fiefdoms in TDA that have no direct impact on theme park or hotel operations, so the departures shouldn't be felt by front line Cast Members or paying guests. But it's all due to Burbank mandates related to the troubled MagicBand rollout in Orlando. Christmas layoffs, putting Star Wars Land and other expansion on hold, and closing the Submarines with a fake "refurbishment" story likely won't be the end of the heartache for Anaheim, as more layoffs are set to hit TDA this winter. Not the warm holiday update we'd like to deliver.

And also the information in the thread mentioning the elimination of the local social media team in Anaheim:

quote_icon.png
Originally Posted by Westsider
Next time you are up on the 4th floor at TDA, walk down Executive Row and see which Vice President name is missing on the doors there. (Hint: His entire Disney career was involved with I.T.) There's also a few missing names in the Safety Dept., and in the Old Admin building on floors 2 and 3.

I don't know who or how many in Marketing got the axe, but that department was also the rumor from managers lunching at the InnBetween this week. They may just be parroting what Miceage said, however. Marketing isn't respected in the parks, so the lunching managers were happy to gloat over that, so take that as you will.

And I've learned from Facebook that it's not just salaried suits that got the axe.

Come the first week of January there will be no one staffing the @DCAToday and @DisneylandToday twitter feeds. That team of hourly CM's in the Social Command Center was all let go, although they get to keep their jobs through January 4th. Facebook rumor is that a manager will do a skeleton update to those twitter feeds in January, as they figure out a way to shut it down or morph it into the Disney Parks Blog team in Celebration, Florida.

I think sometimes people lump the title "TDA" into any backstage, white collar role. But there are several other backstage offices besides TDA, and there were in fact a healthy round of layoffs in those various white collar offices quite suddenly last week.

@pheneix - does this sound about right?
 

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